Senior Content Strategist

November 25

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A Place for Mom

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Marketplace • B2C

A Place for Mom is a U. S. -based senior care referral and marketplace that helps families find, compare, and arrange senior living and home care options, including assisted living, memory care, independent living, nursing homes, and home care providers. The company connects families with local senior living advisors, publishes guides, reviews and awards, and offers tools like cost calculators and personalized recommendations. Its service is free to families and is funded by participating senior living communities and home care providers.

501 - 1000 employees

Founded 2000

🏪 Marketplace

👥 B2C

📋 Description

• Lead content roadmaps across our digital ecosystem, ensuring clarity, accuracy, and SEO and GEO health. • Develop and manage content governance frameworks that balance editorial quality with scalable automation and AI-assisted production. • Partner with SEO, product, and analytics teams to identify opportunities for new content and continuous optimization. • Establish quality standards and workflows for human + AI collaboration, including review loops, editorial oversight, and voice consistency. • Identify opportunities to leverage the expertise of contributors to strengthen authority and credibility. • Collaborate with experts and internal stakeholders to translate insights into accessible, trustworthy, and actionable content. • Oversee freelance writers and editors to uphold editorial excellence across all content types. • Partner with product, data, and AI teams to define how automation and generative AI can enhance content creation, curation, and personalization. • Develop prompts, workflows, and content review systems for AI-assisted publishing while maintaining high editorial standards. • Identify and test new technologies that improve scalability, efficiency, and user relevance.

🎯 Requirements

• 5+ years of experience in editorial strategy, content operations, or digital publishing. • Demonstrated success in managing large-scale informational content ecosystems. • Strong understanding of SEO and GEO, content governance, and performance measurement. • Experience integrating AI and automation into content creation workflows. • Exceptional editorial judgment and writing/editing skills, with a sharp eye for voice, accuracy, and empathy. • Proven ability to collaborate cross-functionally with SEO, product, UX, and data teams.

🏖️ Benefits

• 401(k) plus match • Dental Insurance • Health Insurance • Vision Insurance • Paid Time Off