Product Manager

Job not on LinkedIn

🔥 0 minutes ago

🇨🇳 China – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

✅ Product Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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AbbVie

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2013

🏥 Healthcare

💼 Consulting

🏭 Manufacturing

Healthcare • Consulting • Manufacturing

AbbVie is a global pharmaceutical company that discovers and delivers innovative medicines and solutions to enhance lives. With a focus on addressing the world's toughest health challenges, AbbVie operates in over 175 countries, providing a wide range of products across areas like immunology, oncology, neuroscience, and aesthetics. Committed to scientific innovation, AbbVie invests heavily in research and development, aiming to produce first-in-class medicines. The company also emphasizes workplace diversity, sustainability, and patient support initiatives, ensuring positive impact for both its patients and the broader community.

📋 Description

• Lead consumer strategy for Skinvive new product launch and post-launch growth in China • Translate market, consumer and channel insights into consumer segmentation, education priorities and activation plans • Develop consumer-facing strategy, including consumer segmentation, insight mining, consumer journey mapping and barrier/opportunity identification • Translate brand strategy and approved product positioning into consumer strategy, education and compliant demand generation • Own consumer education content strategy and production across launch and post-launch phases • Define education pillars, message hierarchy and content roadmap • Develop consumer-friendly materials, digital/social content, in-clinic education assets and sales/customer-facing toolkits • Plan and execute integrated 2B2C consumer campaigns with key accounts, Sales, Digital/CRM and agency partners • Design campaign mechanics, content flow, channel mix, consumer touchpoints and account activation toolkits • Connect online consumer engagement with offline consultation and treatment conversion • Build consumer insight and campaign performance tracking mechanisms • Review consumer feedback, digital engagement, content effectiveness, lead quality and campaign conversion indicators • Optimize consumer strategy, content assets and campaign design based on data and frontline feedback • Codify learnings into scalable playbooks for future activations • Collaborate with Brand Marketing, Medical, Legal/Compliance, Digital, Training, Sales, Finance, Procurement, agencies and key accounts • Ensure alignment with business priorities, compliance requirements, approval processes and execution timelines

🎯 Requirements

• Bachelor’s degree and above, major in Marketing, Medicine/Pharmacy, Biology, Business or related fields preferred • Master’s degree is a plus • Minimum 8 years of brand/consumer marketing experience • Strong insight-to-strategy thinking, including STP, positioning and annual brand planning • Ability to translate insights into executable commercial strategies and tactics • Good campaign management skills and strong ownership • New product experience in medical aesthetics, pharma industry, medical devices or consumer health is preferred • Chinese language proficiency • English proficiency sufficient for daily business communication, written and spoken

🏖️ Benefits

• Employees can work remotely • Equal opportunity employer committed to operating with integrity, driving innovation, transforming lives and serving the community