Abnormal Security
501 - 1000 employees
Abnormal provides total protection against the widest range of attacks including phishing, malware, ransomware, social engineering, executive impersonation, supply chain compromise, internal account compromise, spam, and graymail.
Senior Paid Media Manager
Job not on LinkedIn
🕒 January 27
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Abnormal Security
501 - 1000 employees
Abnormal provides total protection against the widest range of attacks including phishing, malware, ransomware, social engineering, executive impersonation, supply chain compromise, internal account compromise, spam, and graymail.
📋 Description
• Own and scale paid media strategy across channels including search, social (LinkedIn, Meta, Reddit, YouTube), display, retargeting, ABM, and emerging platforms. • Manage budgets, pacing, forecasting, and channel mix to maximize pipeline and revenue impact. • Continuously refine the role of each channel across the funnel: awareness, demand capture, and pipeline acceleration. • Optimize campaigns for pipeline and revenue outcomes, not vanity metrics. • Partner with RevOps and Marketing Ops to ensure attribution, tracking, and reporting are accurate and actionable. • Analyze pipeline data to identify gaps, diagnose performance issues, and inform spend decisions. • Design and execute structured experiments across channels, formats, and targeting strategies. • Evaluate and scale emerging paid media opportunities. • Collaborate cross-functionally with brand, content, design, product marketing, and sales to ensure alignment on messaging and targeting. • Support GTM initiatives, product launches, events, and regional strategies. • Own performance reporting and translate data into insights and recommendations. • Contribute to evolving how paid media impact is measured across complex, multi-touch sales cycles.
🎯 Requirements
• 5–8+ years managing paid media in B2B SaaS, ideally with cybersecurity or complex technical products. • Proven hands-on experience in paid search and paid social. • Experience optimizing toward meetings, pipeline, and revenue, not just leads or clicks. • Strong analytical skills and comfort with performance dashboards and raw data. • Familiarity with attribution models and their limitations. • Highly organized with experience managing multiple campaigns, regions, and priorities. • Ability to build and optimize repeatable processes for experimentation and reporting. • Track record of working effectively with cross-functional teams including content, product marketing, and sales.
🏖️ Benefits
• Abnormal AI is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.
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