VP of Marketing

Job not on LinkedIn

🕒 March 29

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Achieve Test Prep

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2008

Achieve Test Prep offers online credit-by-exam and tutoring programs, including customized RN and BSN Bridge Plans for healthcare professionals. Since 2008, we’ve helped more than 22,000 nurses find the flexibility and support they need to get into nursing school and advance their career. We are not a school, but our programs include live online prep sessions, free digital course materials and one-on-one guidance that can help shorten the path to an RN or BSN degree and prepare for the Registered Nursing Licensing Exam (NCLEX). We also offer test prep services to support adults working toward other degree programs, such as dental hygienist, healthcare administration, business and more. Our team consists of educators and creative thinkers from around the world, pairing the latest technology with modern curriculum. We work together to ensure a quality experience for those seeking a more supportive way to reach their goals.Learn more at achievetestprep.com

📋 Description

• Develop and execute a comprehensive marketing strategy that aligns with business goals and drives lead generation within the B2C or B2B market. • Position our unique value proposition effectively in the market, highlighting seamless virtual assistant workflows, backup support, and uninterrupted service delivery. • Lead all aspects of digital marketing, including SEO, PPC, content marketing, social media, and email campaigns, to increase brand visibility and drive leads. • Identify and analyze customer acquisition channels, optimizing efforts to achieve maximum ROI on a tight budget. • Research and understand the US market, ensuring marketing campaigns resonate with target audiences and align with industry trends. • Collaborate with internal stakeholders to create engaging and targeted marketing content for campaigns, websites, and sales materials. • Monitor and analyze the performance of marketing initiatives, providing actionable insights to improve campaign effectiveness and overall strategy. • Build and oversee marketing tools, platforms, and automation systems to optimize lead generation and nurturing. • Stay up-to-date with marketing trends, tools, and technologies to identify innovative strategies for growth.

🎯 Requirements

• 5+ years of experience in B2C/B2B marketing, with a proven track record of generating leads and executing successful marketing strategies in the US market. • Strong experience in digital marketing, including SEO, paid advertising (Google Ads, LinkedIn Ads), content creation, and email marketing. • Ability to work within budget constraints and maximize marketing ROI with limited resources. • Excellent understanding of the B2C and B2B customer journey, with the ability to design and implement campaigns that drive engagement and conversions. • Proficiency in marketing tools and platforms (e.g., HubSpot, MailChimp, Google Analytics, CRM tools). • Strong analytical skills with experience in performance tracking, reporting, and data-driven decision-making. • Exceptional leadership, communication, and project management skills. • Knowledge of workflow optimization, remote work solutions, or VA services is a strong plus. • Ability to work independently in a remote environment with a 5-hour overlap during EST business hours. • Must comprehend and communicate both written and verbally in English.

🏖️ Benefits

• Flexible schedule with a minimum of 5 hours overlap during the 9:00 AM - 5:00 PM EST business day.