Director of Paid Acquisition

🕒 April 30

🏄 California – Remote

🏄 California – Remote

💵 $205k - $220k / year

⏰ Full Time

🔴 Lead

👔 Director

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Acorns

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

💳 Fintech

👥 B2C

Fintech • B2C

Acorns is a financial technology company that helps individuals save and invest their money through a variety of automated features. By using spare change from everyday purchases, Acorns offers a seamless way to start investing with its Round-Ups® feature and expert-built diversified portfolios. The company also provides additional services such as Acorns Later for retirement savings and Acorns Early for children's investment accounts. Acorns offers a smart money app with easy-to-use features designed to grow money skills among users, including a Bitcoin-linked ETF for cautious cryptocurrency exposure and ESG portfolios for sustainable investing. While Acorns is not a bank, it partners with financial institutions to offer Visa™ debit cards as part of their comprehensive financial service offerings.

📋 Description

• Own profitable subscriber growth across all paid channels, driving CAC efficiency, LTV/CAC improvement, and sustainable scale. • Define and execute the paid acquisition strategy to hit ambitious growth targets while strengthening cohort quality and plan mix. • Lead and develop a high-performing team with clear accountability and performance standards. • Integrate AI into campaign optimization, creative testing, budget allocation, and forecasting to accelerate learning velocity and improve performance. • Build a scalable, data-driven growth engine that continuously optimizes toward long-term value. • Develop a disciplined testing framework to identify and scale new channels, audience segments, and upper-funnel opportunities. • Lead the cutting-edge of incrementality testing and deliver key inputs into the Marketing Mix Modeling (MMM) to prove the impact of spend and ensure maximum efficiency across large budgets. • Collaborate with Product, Lifecycle, Analytics, SEO, and ASO teams to optimize the full funnel, from acquisition through activation and retention. • Align paid media with core brand narratives to drive both reach, trust and conversion. • Build scalable reporting, automation, and workflows that enable fast, informed decision-making.

🎯 Requirements

• BS/BA in Business, Marketing, or a related field. • 10+ years of acquisition marketing experience for mobile apps and web, with a proven record of managing large-scale budgets efficiently. • Deep knowledge of paid acquisition channels, alongside experience in offline channels, brand media campaigns, and native ads. • A result-driven professional with a mindset of relentless experimentation and broad exposure across digital and traditional acquisition channels. • You possess an uncompromising eye for the "small things" that drive big results. • You are a natural "first-principles" thinker who thrives in ambiguity. • Strong analytical skills, including mastery of Excel, analytics platforms, and advanced growth automation/bid management tools. • An understanding of how paid signals influence organic rankings (SEO) and app store visibility (ASO). • A passion for our mission and an understanding of how growth and acquisition support our goal of looking after the financial best interests of our customers. • 5+ years of people management experience. • Demonstrated experience motivating, supporting, and developing team members to meet performance expectations and build their careers. • Ability to align company vision and organizational goals with team execution.

🏖️ Benefits

• Competitive salary and stock options. • A comprehensive benefits package for you and your family. • Flexible work location, hours, and paid time off. • 401(k) matching. • Monthly Acorns account contribution & GoHenry account for your family. • Mindfulness and Financial Wellness resources (Headspace and Addition Wealth). • Acorns Career Development Program and Roots Leadership Program. • Community week onsite gatherings and various virtual events. • Talented and motivated team members who care deeply about one another, our mission, and our customers. • The rare opportunity to create a new world and solve big societal challenges.