Partner Marketing Director

🔥 13 minutes ago

🇺🇸 United States – Remote

💵 $174k - $200k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Acquia

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

🏥 Healthcare

📣 Marketing

💰 Secondary Market on 2018-08

Consulting • Healthcare • Marketing

Acquia is a company that provides the Acquia Digital Experience Platform (DXP), which is built on the industry-leading Drupal open-source CMS. The platform is designed to help organizations manage their digital presence more effectively, with a suite of tools that include content management, SEO optimization, customer data management, and more. Acquia offers solutions for various industries, such as healthcare, government, and retail, to enhance their digital customer journeys. The platform integrates with over 80 tools, facilitating collaborative content creation and optimized delivery. Acquia is recognized as a leader in digital experience platforms and is committed to accessibility and customer success.

📋 Description

• Own partner GTM strategy and narrative across the solution portfolio, and the case for why building on Acquia is the smart bet for an agency or SI practice. • Define the partner messaging, positioning, and the tactics that will drive the most impact, coordinating across Product Marketing, Partner leadership, partner marketing, partner enablement, and the regional partner team. • Build joint value propositions, co-sell plays, and joint Path-to-Value assets on a value-selling spine (Signal > Value > Action) that a partner's sellers can run without you in the room. • Build partner enablement that gets used pitch decks, battlecards, solution briefs, demo narratives, campaign-in-a-box and prove adoption. • Operate at the PMM, Partner, Sales, and RevOps team as a peer of the existing leadership, comfortable in pipeline reviews and deal desks. • Define and report partner-sourced and partner-influenced pipeline, partner-attached deal rate, and partner-influenced revenue. • Support partner events including travel to support key events or to collaborate in person with our partners (~15% travel)

🎯 Requirements

• 7+ years in product marketing, partner / channel marketing, or partner GTM, including time at a level where you owned the strategy. • Exceptional program management and leadership. You run complex, cross-functional programs end to end. You lead the room, make decisions without waiting for consensus, and get things moving. People align to your cadence and things ship. • Familiarity with the agency / SI ecosystem and how those businesses make money. • A track record of building a partner or channel GTM motion from the ground up, not just maintaining one. • A strategist, not a content marketer. You drive positioning and strategy and think critically about the moments of impact. • AI-first ways of working. You use AI to move faster research, drafting, analysis, automation and have a clear point of view on where it helps and where it gets in the way. • Presentation and demo skills. Everyone here presents and demos on stage; you are compelling live, whether it is a partner keynote, a co-sell pitch, or an internal readout. • Cross-functional operating chops as a peer of sales, not a vendor to it.

🏖️ Benefits

• competitive healthcare coverage • wellness programs • take it when you need it time off • parental leave • recognition programs