ERP Product Marketing Manager – Accounting, Finance

🕒 April 24

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Acumatica

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2008

☁️ SaaS

🏢 Enterprise

💸 Finance

💰 $25M Series C on 2018-06

SaaS • Enterprise • Finance

Acumatica is a leading provider of cloud-based Enterprise Resource Planning (ERP) software, offering a comprehensive suite of business management applications. Their platform is designed to help midmarket companies streamline operations and improve efficiency through integrated solutions for financial management, construction, distribution, manufacturing, and retail management. Known for its exceptional usability and flexible licensing options, Acumatica provides tools that empower collaboration, automation, and real-time insights across multiple business departments. Their solutions are industry-focused, helping companies connect and manage every aspect of their business in the cloud, enabling growth and innovation through modern, cross-module workflows.

📋 Description

• Shape clear, compelling narratives that translate product functionality into meaningful business value for small and mid-sized organizations. • Lead the development of all external product positioning and messaging—helping prospects and customers understand not just what Acumatica does, but why it matters —while clearly differentiating our ERP platform in the market. • Create differentiated thought leadership assets, messaging, and positioning that establish Acumatica as a trusted voice in modern ERP. • Develop and execute end‑to‑end go‑to‑market strategies for new product launches and initiatives. • Partner closely with product and sales teams to align vision, execution, and timing—ensuring every launch is cohesive, impactful, and built for success. • Partner with our customer advocacy team to review and elevate customer stories and videos, weaving authentic, real‑world outcomes into marketing assets. • Work hand‑in‑hand with product teams to stay aligned on roadmaps, priorities, and upcoming capabilities. • Leverage performance data and analytics to guide marketing strategies, evaluate campaign and launch effectiveness, and continuously refine our approach—balancing insight with creativity to drive stronger outcomes. • Create engaging video scripts and perform light video edits in collaboration with professional design and video partners. • Maintain and evolve core assets—including website messaging, datasheets, and brochures—to ensure clarity, consistency, and accuracy. • Support industry trade shows and events with strong messaging and content.

🎯 Requirements

• A minimum of three to five years of marketing experience is required (product marketing preferred). • You must possess a deep knowledge of ERP business management systems, accounting processes, business technology, and B2B marketing strategies. • An educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field. • You must be an exceptionally strong writer, able to explain complex features using clear, direct language. • You must approach every project with an analytical mind and a creative approach to messaging. • Excellent organization, multitasking ability, and strong communication are essential. • Experience working with marketing technologies is preferred. This includes WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM applications, SharePoint, and Wistia. • We're looking for someone who fits with our friendly, ethical team, embodies our core values, brings a smile to work, and is ready to form lasting professional relationships in a fun, fast-paced environment.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities