Principal Marketo Consultant – Adobe Practice

🕒 February 6

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

💼 Consultant

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Acxiom

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1968

🤝 B2B

🛍️ eCommerce

B2B • eCommerce • Marketing

Acxiom is a leading data service provider that specializes in leveraging data management, identity resolution, analytics, and martech services to help businesses enhance their marketing efforts. With a commitment to the ethical use of data, Acxiom offers solutions across various industries such as automotive, healthcare, telecommunications, financial services, and retail. Their expertise aids in optimizing marketing strategies to acquire, retain, and grow customer relationships. Acxiom partners with renowned platforms such as Adobe, Salesforce, and Snowflake to drive data-driven marketing and enable digital transformation for their clients.

📋 Description

• Lead the design and implementation of complex marketing automation solutions using Adobe Marketo Engage. • Oversee the integration of Campaign Classic and Campaign Ops, ensuring seamless marketing operations. • Manage all technical aspects of Marketo, including database optimization, lead management, and platform scalability. • Architect and implement Marketo integrations with other enterprise systems such as CRM, analytics, and content management platforms. • Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns, driving business growth. • Provide strategic leadership in data governance initiatives, ensuring compliance and data integrity. • Analyze marketing data to generate insights that inform decision-making and enhance campaign performance. • Conduct regular audits of Marketo systems, identifying and addressing issues while ensuring best practices in marketing automation. • Create custom, use-case based Marketo system training and enablement programs. • Mentor junior team members, fostering knowledge-sharing and professional development. • Stay updated with the latest industry trends and technologies, driving innovation in marketing automation strategies.

🎯 Requirements

• 10+ years of marketing automation experience, focusing on Adobe Marketo Engage. • Strong expertise in Campaign Classic, Campaign Ops, and data governance best practices. • Proven track record in managing and optimizing large-scale Marketo implementations, including complex integrations and global instance consolidations. • Experience in lead management, segmentation, lead scoring, nurturing programs, and email marketing best practices. • Expertise with Marketo Measure (formerly Bizible), including general configuration & setup, custom CRM/Marketo integration, channel and stage mapping, touchpoint creation, attribution modeling, processing times and queues, and general best practices. • Excellent analytical and problem-solving skills, with the ability to identify marketing trends and enhance campaign effectiveness. • Strong communication, collaboration, and leadership abilities; capable of working with stakeholders at all levels. • Bachelor's degree in Marketing or a related field. • Adobe Certified Professional - Marketo Engage required.

🏖️ Benefits

• No sponsorship/Visas offered