Performance Marketing Manager

September 27

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Addepar

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Finance • Fintech • SaaS

Addepar is a comprehensive technology and data platform designed to streamline wealth management for investment professionals globally. It empowers firms with sophisticated tools to manage complex investment portfolios, offering features like data aggregation, portfolio trading, portfolio modeling, and fee tracking. With over $6 trillion in assets managed, Addepar serves a variety of financial services including wealth managers, family offices, private banks, and broker-dealers. It supports more than 45 markets worldwide and provides customizable reporting and integration solutions, facilitating better decision-making and client satisfaction.

501 - 1000 employees

Founded 2013

💸 Finance

💳 Fintech

☁️ SaaS

💰 $130M Corporate Round on 2021-11

📋 Description

• Develop and execute performance marketing strategies to drive awareness, adoption, and engagement across EMEA and APAC • Drive and execute comprehensive go-to-market plans, campaigns, and promotional activities for geographical expansion • Lead development and execution of multi-channel marketing campaigns (digital, content, events, etc.) to drive brand awareness, lead generation, and pipeline growth • Track, analyse, and report on performance marketing programs, providing insights and recommendations for optimisation • Create compelling design and copy with the in-house Studio Team to support campaigns and events and ensure regional relevance • Plan and implement conference participation and Addepar-hosted client events, liaising with conference organisers and tracking commercial ROI • Optimise tracking and reporting through Salesforce, including commercial opportunities, contacts and leads created • Collaborate closely with sales, customer success, client management and external partners to deliver joint marketing initiatives • Stay up-to-date with industry trends, competitor activities, and market developments to inform marketing strategies • Work with marketing operations to leverage marketing automation tools, CRM systems, and analytics platforms to enhance campaign effectiveness

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field (MBA would be a plus) • Substantial experience in B2B marketing, preferably in the financial technology or software industry • Event management experience • Proven experience managing and executing marketing campaigns across multiple channels (digital, content, events, social, media) • Strong project management skills with the ability to manage multiple initiatives simultaneously • Excellent communication and interpersonal skills • Proficiency in marketing automation tools, CRM systems, and analytics platforms • Creative thinker with a strategic, results-driven mindset • Proactive and enthusiastic with a can-do attitude and willingness to learn • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities • Willingness to travel when required

🏖️ Benefits

• Addepar embraces a global flexible workforce model with offices in New York City, Salt Lake City, Chicago, London, Edinburgh, Pune and Dubai • Equal opportunity employer committed to promoting a welcoming environment where inclusion and belonging are shared responsibilities • Reasonable accommodation for individuals with disabilities to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment