Growth Manager – Activation, Consumer

🔥 0 minutes ago

🇨🇴 Colombia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Addi

WebsiteLinkedInAll Job Openings

201 - 500 employees

💳 Fintech

🛍️ eCommerce

👥 B2C

Fintech • eCommerce • B2C

Addi es una empresa de tecnología que busca impulsar y habilitar el comercio digital en Latinoamérica. En Addi, quieren que las personas compren lo que quieran, cuando quieran, de forma fácil, rápida y transparente, sin intereses, sin costos adicionales, sin papeleo y sin complicaciones.

📋 Description

• Design, test, and scale merchant lifecycle strategies to increase activation velocity, reduce early churn, and maximize merchant Net Revenue Retention • Own the full merchant engagement journey from onboarding through reactivation • Increase activation rate from 61% to 67% within 12 months by diagnosing and addressing post-approval funnel leaks • Deliver the activation portfolio's incremental GMV plan, closing a $1M versus $1.4M gap within two quarters and sustaining performance • Rebuild the first 30 days after approval as an automated Braze journey across push, WhatsApp, email, and in-app channels • Move newly approved users to first purchase without manual campaign work and measure incremental lift • Run at least one experiment per week with holdout groups and monthly readouts distinguishing lift from noise • Recommend what to scale, adjust, or stop based on experiment results • Collaborate with Marketing Operations, Brand, Operations, Product, and business-unit teams • Manage and develop people through clear expectations and continuous feedback • Participate in analytical, AI, lifecycle/MarTech, case-study, and founder interviews during the hiring process

🎯 Requirements

• Personally owned a funnel or lifecycle metric and can describe its starting value, ending value, and interventions • Prioritizes by size of prize and stops work that is not delivering value • Experience building automated, multi-channel customer journeys in Braze or a comparable Tier-1 CRM • Understanding of push, WhatsApp, email, and in-app orchestration, including frequency capping and fatigue management • Able to distinguish friction problems from intent problems • Able to launch campaigns directly from a brief when Marketing Operations is unavailable • Writes SQL independently, including joins, aggregations, window functions, and cohort construction • Experience with Databricks, Snowflake, BigQuery, or comparable data warehouses • Builds and monitors activation cohorts and retention curves; can identify meaningful funnel drop-offs • Designs tests with holdouts and understands incremental lift • Performs ROI analysis on campaigns and incentives, including cost per incremental user, payback, and return by segment • Connects decisions to GMV and unit economics • Managed at least one direct report, or has evidence of leading and developing people without formal authority • Has won product prioritization by building a data-backed case • Aligns Brand, Operations, Product, and business-unit teams on scope, timelines, and dependencies • Operates at minimum AI-L3 (Builder) on Addi's AI Fluency Ladder • Builds reusable AI workflows, playbooks, or automations adopted by others • Uses Claude, ChatGPT, or comparable AI tools daily for analysis, briefs, segmentation logic, and reporting • Conversational English level must be provided in the application

🏖️ Benefits

• Equity in the company • Competitive compensation • Benefits that go beyond the basics • Opportunity to work on a meaningful financial-inclusion mission • High-impact growth opportunity in a rapidly scaling fintech • Work alongside a world-class, international team • Ownership and influence over technology, strategy, culture, and values • AI Notetaker interview recording can be declined without affecting candidacy