Senior Media Strategist – Growth Squad

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November 27

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adQuadrant

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B2B • Advertising • Marketing

adQuadrant is a digital marketing company specializing in strategies for direct-to-consumer (DTC) brands. They focus on digital strategy, paid media, and lifecycle marketing to optimize conversion, scale budgets, and expand market reach. With expertise in using cutting-edge AI-enabled tools and data-driven approaches, adQuadrant helps businesses improve their contribution margins through precise and effective marketing campaigns on platforms like Facebook, Instagram, Google, and TikTok. Their robust marketing cloud, Prism, provides valuable data insights that aid in making informed decisions for clients. Their proven track record in driving growth is evident in numerous success stories with significant returns on ad spend (ROAS).

11 - 50 employees

🤝 B2B

📋 Description

• Develop and maintain channel-level performance forecasts • Manage performance metrics (ROAS, CPA, CPL) to operate within client-defined Contribution Margin (CM) boundaries • Collaborate with Paid Search, Programmatic, and other channel strategists • Lead the internal charge on GenAI creative solutions • Lead the strategy and execution across core social platforms (Meta, TikTok, Pinterest, Snapchat) • Interpret performance and lift data from third-party measurement and attribution tools

🎯 Requirements

• 6–9 years of experience managing and scaling high-budget paid media strategy • Strong grasp of mathematical and statistical concepts • Expert proficiency in advanced Google Sheets/Excel modeling is required • Fluency in all major social media buying platforms and ad managers • Ability to interpret and apply outputs from third-party attribution platforms • Demonstrated ability to apply emerging technologies, particularly GenAI, to creative strategy and optimization for performance gains • At least one current paid media certification (e.g., Meta Blueprint, TikTok Academy)

🏖️ Benefits

• Health Benefits (health, dental, vision, and life insurance) • 401K + 4.5% Match • Unlimited PTO • Fully Remote • 2PM Fridays, Every Friday