Media Analyst

🕒 July 9

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Adtail

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

🤝 B2B

🛍️ eCommerce

B2B • Marketing • eCommerce

Adtail is a full-service digital marketing agency that focuses on maximizing impact in the digital world. The company specializes in performance strategies, paid media, SEO optimization, inbound marketing, social media management, and data intelligence. By utilizing a team of experts, Adtail offers comprehensive solutions from strategic planning to execution, ensuring efficient communication and authentic results for clients.

📋 Description

• Responsible for monitoring account budgets and targets daily using publisher tools and spreadsheets, ensuring control and insight to support decision-making for the project. • Create and optimize performance and/or branding media campaigns aimed at delivering the results established by the client. • Responsible for following the client's daily routine and maintaining contact with clients via email and chat to stay aligned and gather information for the project. • Develop media plans according to the client brief or by identifying new investment opportunities. • Prepare campaign performance reports (daily, biweekly and/or monthly) through analysis of results obtained in media tools. • Review and monitor accounts weekly through tool-based analyses to apply best practices to projects and ensure correct communication. • Participate in required training for development and keep Google Ads certifications (Fundamentals, Display, Search, Shopping, Video, Mobile and Analytics) and Bing certifications up to date.

🎯 Requirements

• Advanced knowledge of the main media KPIs: ability to evaluate overall results, understand how metrics influence one another, and justify decisions based on that analysis. • Advanced knowledge of Google Ads, Google Analytics and Facebook Ads: for creating, optimizing and evaluating all types of campaigns, with mastery of best practices. • Intermediate knowledge of Google Workspace for producing reports and presentations. • Intermediate knowledge of Project Management to lead accounts and take the necessary actions to achieve all targets. Possession of Google Ads certifications. • Focus, organization and the ability to meet deadlines. • Strong numerical skills, teamwork, flexibility, autonomy and proactivity. • Good client relationship skills and diplomacy, as the Media team communicates directly with clients.

🏖️ Benefits

• 💳 Meal and food allowance with a fixed monthly value (Flash Card) • 💳 Home office allowance with a fixed monthly amount of R$ 300.00 for you to distribute as you prefer between home office and other categories such as culture, education or mobility (Flash Card) • 🎁 Day off • 🏋🏽‍♂️ Totalpass • 🚑 Health insurance • 🦷 Dental plan • 👶🏼 Childcare allowance • 👩🏻‍🍼 Extended maternity leave • 👨🏻‍🍼 Extended paternity leave • 💙 Life insurance • 🤝 Partnership with the CLUDE app (includes unlimited telemedicine consultations with General Medicine, Psychology and Nutrition, plus discounts on medications)