Mid-level Media Analyst

🕒 May 18

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Adtail

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

🤝 B2B

🛍️ eCommerce

B2B • Marketing • eCommerce

Adtail is a full-service digital marketing agency that focuses on maximizing impact in the digital world. The company specializes in performance strategies, paid media, SEO optimization, inbound marketing, social media management, and data intelligence. By utilizing a team of experts, Adtail offers comprehensive solutions from strategic planning to execution, ensuring efficient communication and authentic results for clients.

📋 Description

• Responsible for monitoring account budgets and goals daily through media platform tools and spreadsheets to maintain control and inform decision-making for the project; • Create and optimize performance and/or branding media campaigns to deliver results defined by the client; • Responsible for following the client's daily routine workflow and maintaining contact with clients via email and chat to gather information for the project; • Develop media plans based on the client's brief or by identifying new investment opportunities; • Prepare campaign performance reports (daily, biweekly and/or monthly) by analyzing results from media platforms; • Review and monitor accounts weekly through platform analyses to apply best practices to projects and ensure clear communication; • Participate in required training for professional development and keep Google Ads (Fundamentals, Display, Search, Shopping, Video, Mobile and Analytics) and Bing certifications up to date.

🎯 Requirements

• Hard Skills • - Knowledge of key media KPIs at an advanced level: for evaluating overall results, understanding how metrics influence one another, and supporting decisions based on that analysis. • - Advanced knowledge of Google Ads, Google Analytics and Facebook: for creating, optimizing, and evaluating all types of campaigns, with mastery of best practices. • - Intermediate knowledge of Workspace for producing reports and presentations. • - Intermediate knowledge of Project Management to lead accounts and take necessary actions to meet all targets. All Google Ads certifications. • Soft Skills • - Focus, organization and meeting deadlines; • - Numerical aptitude, teamwork, flexibility, autonomy and proactivity; • - Strong client relationship skills and adaptability, since Media works directly with clients.

🏖️ Benefits

• Meal and food allowance with a fixed monthly value (Flash Card); • Remote work allowance with a fixed monthly value of R$300.00 for you to allocate as you prefer across home office or other categories such as culture, education, or mobility (Flash Card); • Day off (Day Off); • Totalpass; • Health insurance; • Dental insurance; • Childcare assistance; • Extended maternity and paternity leave; • Life insurance; • Adtail Academy - training for developing soft and hard skills; • Partnership with Open English - up to 40% discount on courses; • Partnership with FECAP - 10% discount for Undergraduate, Postgraduate and MBA courses and 20% discount for Master’s programs; • Partnership with PUCRS - 10% discount on Postgraduate courses and certifications; • Partnership with FIA Business School - discounts between 10% and 30% on MBA, postgraduate, undergraduate and extension courses (benefit extends to your dependents); • Profit Sharing and Results program; • Partnership with the CLUDE app (includes unlimited telemedicine consultations with general practitioner, psychology and nutrition, and discounts on medication).