Director of Growth – Marketing Analytics

November 25

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American Family Care

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Healthcare • Urgent Care • Family Care

American Family Care is a nationwide healthcare provider specializing in urgent care, primary care, and family care services. With a strong emphasis on accessibility and convenience, they offer a range of medical services including seasonal allergy treatment, vaccinations, physical exams, and emergency care, all designed to ensure prompt attention and a warm, caring environment for patients. American Family Care aims to deliver high-quality healthcare at lower costs compared to traditional emergency room visits, utilizing walk-in clinics and on-site labs to enhance patient experience.

1001 - 5000 employees

Founded 1982

📋 Description

• Lead full-funnel analytics to guide media strategy, channel allocation, acquisition efficiency, retention performance, and multi-touch impact. • Partner with FP&A on budget planning, spend allocation, forecasting, and scenario modeling to maximize marketing ROI. • Oversee analytics for paid media, SEO/SEM, referral sources, CRM, and partnerships to improve acquisition, conversion, and retention. • Define and manage AFC’s marketing measurement, incrementality testing, and KPI frameworks. • Ensure strong data infrastructure, accuracy, and hygiene in partnership with IT/Data Engineering. • Lead AFC’s weekly cross-functional Traffic Meeting to unify insights across marketing, operations, staffing, and capacity, synthesizing the true drivers of week-over-week visit volume. • Develop frameworks that connect marketing activity to operational readiness, provider coverage, and appointment availability. • Translate insights into actionable recommendations for Marketing, Operations, and Field leadership. • Build and maintain a unified view of appointment inventory, capacity, utilization, and demand across corporate and franchise clinics. • Partner with Operations to align staffing, templates, and hours with expected demand, identifying bottlenecks and opportunities to unlock growth. • Ensure marketing investment is matched with bookable supply to maximize ROI and avoid wasted demand. • Own website and appointment funnel analytics, including landing pages, local pages, and platform flows (e.g., Solv). • Lead conversion rate optimization (CRO) efforts, partnering with Digital/UX on testing roadmaps to improve booking starts, completions, and show rates. • Develop clear KPIs, test hypotheses, and insights that drive measurable funnel improvements. • Build simple, unified dashboards that connect traffic, marketing performance, website conversion, and operational capacity. • Present insights to senior leadership, translating complex data into clear business decisions and growth strategies.

🎯 Requirements

• 8+ years in growth analytics, marketing analytics, performance marketing, or similar data-driven growth roles. • Strong experience with incrementality, attribution, funnel analytics, and forecasting. • Ability to connect marketing signals with operational capacity and business constraints. • Demonstrated success influencing senior leaders and driving cross-functional alignment. • Comfortable leading in fast-paced, high-growth environments. • Bachelor’s degree required.

🏖️ Benefits

• 401(k) • Competitive salary • Health insurance • Opportunity for advancement