Head of Marketing

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African Safari Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

🚗 Transport

Transport

African Safari Group is a premier inbound travel agent based in Cape Town, South Africa, specializing in Southern and East Africa's top safari experiences and luxury accommodations. They offer a 'done-for-you' safari experience, helping clients explore the essence of the continent with customized tours and safaris. The company prides itself on in-depth knowledge of African culture, attractions, and the terrain of each destination, striving to maximize clients' enjoyment. African Safari Group is committed to ethical tourism, contributing to job creation and development in Africa. They provide holiday protection through supplier default insurance, ensuring stress-free travel for their clients.

📋 Description

• Develop and execute the overall marketing strategy. • Lead and mentor the marketing team. • Manage the ASG brand across all marketing channels. • Drive digital marketing, including SEO, paid media, email marketing, and social media. • Oversee content creation and campaign management. • Work closely with Sales to generate high-quality leads and improve conversion. • Monitor marketing performance, budgets, and ROI. • Analyse market trends and identify new growth opportunities. • Manage relationships with agencies, partners, and suppliers.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field. • 7+ years of marketing experience, including at least 3 years in a leadership role. • Proven experience developing and executing successful marketing strategies. • Strong knowledge of digital marketing, branding, lead generation, and campaign management. • Experience managing budgets and measuring marketing performance. • Strong leadership, communication, and stakeholder management skills. • Experience in luxury travel, tourism, hospitality, or a related industry (preferred). • Knowledge of CRM and marketing automation platforms (preferred). • Experience with Google Analytics, Google Ads, Meta Ads Manager, and SEO (preferred).

🏖️ Benefits

• Why Join African Safari Group?This is an exciting opportunity to lead the marketing strategy of a growing luxury travel company. You'll have the chance to shape our brand, drive measurable business growth, and work alongside passionate teams dedicated to creating exceptional safari experiences