Head of Direct Response, CRO – Senior

🔥 3 minutes ago

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agencro | part of YY Operations GmbH

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2020

🛍️ eCommerce

🤝 B2B

eCommerce • B2B

agencro | part of YY Operations GmbH is a conversion rate optimization and funnel-building agency that helps fast-growing brands scale revenue without increasing ad spend. The team designs and iterates high-converting landing pages, direct-response funnels, and up-/cross-sell flows, runs structured A/B tests, and implements weekly optimizations to boost AOV, RPV and conversion rates for eCommerce and lead-generation businesses. agencro emphasizes rapid implementation and measurable uplifts, targeting mid-market to enterprise brands looking to unlock additional revenue from existing traffic.

📋 Description

• Develop angles and marketing strategy for each project and prioritize test roadmaps • Provide subject-matter leadership for the team: brief and review our copy, design, video and tech teams, give feedback and approve deliverables • Write copy: when needed you can also write yourself — especially in German • Plan and adhere to timelines and priorities across projects • Analyze winning ads and funnels, document learnings, and continuously improve the creative-testing process • Prepare and support strategic decisions.

🎯 Requirements

• Proven direct-response track record (funnels, advertorials, VSLs, ads) with measurable results • Marketing understanding across the full funnel: from ad to landing page to email • Strong leadership and feedback skills: clear, concrete, prioritized — and highly communicative • Organized: able to schedule effectively and maintain priorities across multiple projects • Strong writing skills, especially in German • AI-first: you use AI daily for research, variants and drafts.

🏖️ Benefits

• Design your workday flexibly • Work from anywhere • Be challenged every day • Work on a wide variety of e-commerce projects