Country Manager – Retail

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ahead®

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

🧘 Wellness

👥 B2C

🛒 Retail

Wellness • B2C • Retail

ahead® is a company that provides nutritious snacks and supplements designed to replace empty calories with beneficial nutrients like proteins, fibers, and healthy fats. Their products are aimed at enhancing well-being by offering tasty, low-sugar, and low-carb options suitable for a healthy lifestyle. The company emphasizes sustainability with eco-friendly packaging and a focus on healthy indulgence without compromising on taste.

📋 Description

• Build and develop strategic relationships with key retail partners in the Netherlands and Belgium (including Albert Heijn, Jumbo, Colruyt, Delhaize, Carrefour Belgium, ALDI/LIDL Benelux) • Lead listing negotiations, annual trade discussions, commercial terms and distribution growth • Build scalable retail partnerships from first contact through to long-term growth • Analyze the Benelux retail landscape and develop a clear growth strategy for both markets • Define pricing strategy, assortment and channel strategy for the Netherlands and Belgium • Plan and execute local trade marketing activities in collaboration with the ahead team • Identify, select and manage distribution partners, brokers and local partners • Take ownership of demand planning and forecasting for Benelux

🎯 Requirements

• Several years of experience in FMCG sales / key account management in the Netherlands and/or Belgium • Deep understanding of Benelux retail structures, buying processes and trade dynamics • Experience building a market or a new category — ideally within a start-up or scale-up environment • A strong network of buyers, category managers and key decision-makers in retail • Confident negotiator with experience in listings, trading terms and annual negotiations • Strategic thinker with a hands-on mentality • High degree of initiative, ownership and results orientation • Fluent in Dutch and English; French is a plus for the Belgian market

🏖️ Benefits

• Fuel yourself with ahead snacks, drinks, and merch - we’ve got you covered. • On top: a €50 monthly allowance to spend as you like - Urban Sports Club, mobility options, or vouchers from your favorite brands (IKEA, MediaMarkt, Lego and more) • Enjoy 28 vacation days plus two extra days off on December 24 (Christmas Eve) and December 31 (New Year’s Eve) • Regular after-work hangouts and legendary annual team offsites you won’t forget