Regional Commercial Sales Manager

🕒 April 11

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🤑 Sales

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AHF

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2019

🤝 B2B

👥 B2C

🛒 Retail

B2B • B2C • Retail

AHF is a U. S. -based manufacturer and brand owner of hard-surface flooring products, producing and marketing hardwood, engineered wood, laminate, luxury vinyl, rigid core, and tile through a portfolio of legacy and specialty brands (Bruce, Armstrong Flooring, Crossville, Robbins, and others). The company serves both residential and commercial markets via distributors, retailers, and direct commercial channels, highlighting domestic manufacturing, craftsmanship, sustainability initiatives, and long-term partnerships with customers and suppliers.

📋 Description

• Drive and grow profitable sales for all product lines. • Build relationships with key Contractors, Architects, Designers, Distributors, and End Users to achieve customer satisfaction and financial goals. • Development and implementation of all product and marketing strategies for Commercial products. • Ensure regional sales goals are achieved through the effective placement and motivation of sales professionals. • Directs staffing, training, and performance evaluations to develop his/her sales organization. • Assigns sales territory to sales representatives. • Provide leadership, coaching and development of Sales Reps within their region. • Provide input to and manages the sales budget. • Analyze and control expenditures of region to conform to budgetary requirements. • Monitor and evaluate the activities and products of the competition. • Direct sales forecasting activities to the product level and set performance goals accordingly. • Review market analyses to determine customer needs, pricing procedures and programs. • Analyze sales statistics to formulate policy and assist distributors in promoting sales. • Advise distributors concerning sales and promotion initiatives. • Meet with key customers, assisting sales representative with maintaining relationships and negotiating and closing deals. • Deliver sales presentations to key customers in coordination with sales representatives. • Responsible for the regional job tracking process with sales reps and distribution. • Identifies top opportunities to specify and close. • Tracks monthly and reports results. • Merchandising Execution – Provide input regarding VOC/CTQ for key customers. • Prepare competitive assessments and Gap Analyses. • Manage regional cost center within budget. • Customer Interaction - Travel to customer to solicit VOC. • Attend distributor and rep training classes and attend customer visits to company locations. • Sales Financial Analysis – Analyze performance of territory, identify SWOT, and develop plan to address issues/problems and opportunities.

🎯 Requirements

• Bachelor’s degree from a four-year college or university or equivalent work experience • Experience working in an outside sales role calling on a varied client base • 5+ years selling building materials products • Flooring product knowledge preferred. • Proven success selling to large corporate clients • Knowledge of specifications, design and phases required • Strong understanding of construction, real estate, and job site conditions

🏖️ Benefits

• Medical • Dental • Vision • 401K