Social Media Strategist

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Active Interest Media

WebsiteLinkedInAll Job Openings

201 - 500 employees

One of the world’s largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, and TV shows that reach millions of readers, fans, and attendees in 85 countries.

📋 Description

• Develop and champion a multi-platform social media strategy for each of the three gardening brands, aligned with editorial calendars, seasonal moments, and business goals — bringing ideas forward for team review and collaborative refinement. • Contribute to and help maintain social content production calendars for each brand in coordination with internal team members, flagging deadlines, review cycles, and publishing windows. • Pitch campaign concepts, content series, and platform-specific strategies to the Executive Digital Editor and brand editors, actively seeking input and incorporating feedback as part of the process. • Identify and respond to emerging social media trends, platform algorithm shifts, and audience behavior insights to continuously evolve strategy. • Define content pillars, formats, and messaging frameworks for each brand to ensure a differentiated and consistent social presence. • Develop posting cadence based on platform norms and audience expectations, and build systems utilizing platform-native tools, third-party schedulers, and AI assistants to meet social output goals. • Identify, brief, and coordinate with freelance creatives — including graphic designers and multimedia contributors — functioning much like a senior editor working with contributing authors: setting the direction, reviewing the work, and ensuring it serves the brand. • Write clear, detailed creative briefs for all contracted talent, communicating brand voice, visual standards, deliverable specs, and deadlines. • Shepherd content through the production lifecycle — from concept and briefing through scheduling, review, revision, and handoff for final approval — ensuring quality and on-brand execution at every stage, in close collaboration with internal editors and brand leads. • Ensure all content — whether produced by you, internal team members, or external contributors — reflects each brand's established voice, visual identity, and editorial standards, and is ready for submission through the editorial approval workflow. • Collaborate with editors and the print team to adapt and repurpose editorial content into engaging social formats across Facebook, Instagram, TikTok, YouTube, Pinterest, and LinkedIn. • Monitor content performance across platforms and use data insights to inform future production decisions and strategic pivots.

🎯 Requirements

• 3–5+ years of experience in social media strategy, content production, or a related digital media role — with demonstrated experience working alongside or coordinating outside creative talent. • Demonstrated ability to contribute to high-quality social content across multiple brands simultaneously, with a strong grasp of strategy and platform-specific storytelling. • Strong creative brief writing skills; experience providing clear direction to designers and other creative contributors to deliver on-brand content without micromanaging the process. • Deep familiarity with major social media platforms (Instagram, TikTok, YouTube, Pinterest, Facebook, LinkedIn, Threads) and their respective content formats and best practices. • Comfort working within multi-stakeholder content workflows, including collaborative review processes, editorial approval chains, and cross-functional teams. • Proficiency with social media management and scheduling tools (e.g., Buffer, Later, Hootsuite, Meta Business Suite). • Familiarity with project management tools (e.g., Trello, Monday.com) for coordinating production timelines, managing freelancers, and tracking deliverables. • Analytical mindset with experience using platform analytics and reporting tools to drive content strategy. • Excellent written communication skills with a strong sense of brand voice and audience-specific messaging. • Comfort operating in a fast-paced, multi-brand editorial environment with shifting priorities.