Senior Growth Marketing Lead – Engagement

🔥 1 hour ago

🇺🇸 United States – Remote

💵 $196k - $245k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Airbnb

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2007

✈️ Travel

📦 Logistics

🛍️ eCommerce

💰 Post-IPO Equity on 2020-12

Travel • Logistics • eCommerce

Airbnb is a global online marketplace that connects people looking for accommodation with hosts offering unique and diverse lodging options, often in residential properties. Users can book spaces ranging from one-bedroom apartments to entire homes and boutique hotels. Airbnb also offers experiences, allowing guests to book activities hosted by locals, providing an authentic travel experience.

📋 Description

• Own lifecycle strategy across the full member journey: awareness, progression, incentive redemption, and re-engagement - executed primarily through email and push. • Partner with global business teams to translate membership benefits and promotional moments into effective member journeys and campaigns. • Use segmentation, behavioral triggers, personalization, and automation to improve targeting, relevance, and campaign performance. • Partner with Analytics and Data Science on segmentation, incrementality, and campaign performance — translating findings into leadership-ready recommendations. • Partner with Finance and Business Operations on incentive cost modeling, redemption forecasting, and program economics to balance growth with profitability. • Utilize performance insights to create recommendations and improvements to the lifecycle strategy. Present recommendations to key cross-functional stakeholders and executives. • Manage a structured experimentation roadmap across messaging, audiences, timing, and channel mix to drive continuous program improvement. • Develop clear briefs that articulate campaign goals and technical, data, creative, and audience requirements. • Collaborate with Creative, Product, Engineering, and Marketing teams to deliver high-quality member experiences across channels. • Present strategy, performance insights, and roadmap recommendations to key cross-functional stakeholders and executives.

🎯 Requirements

• 15+ years of B2C CRM/lifecycle experience in fast-paced consumer or e-commerce environments with a track record of high-impact work. • 9+ years experience in lifecycle marketing, customer journey design, segmentation, personalization, and behavioral marketing • Exceptional prioritization and project management skills, with a demonstrated track record in developing and executing workplans, managing multiple workstreams and delivering high-quality execution. • Work autonomously, learning tools and systems quickly and proactively moving work forward. • Thrives in ambiguity and change, showing resilience, adaptability, and steady leadership in a fast-paced tech environment. • Proven ability to influence cross-functional roadmaps and present strategy and results clearly to senior leadership. • Strong analytical mindset with experience in experimentation, performance measurement, and campaign optimization. • Ability to balance growth objectives with customer experience and brand considerations. • Deep experience with CRM platforms, marketing automation systems, and AI-enabled personalization capabilities. • A positive, collaborative culture carrier, bringing curiosity, optimism, and passion for lifecycle marketing to the broader team.

🏖️ Benefits

• This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.