PPC, Mobile UA Specialist

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airSlate

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💰 $51.5M Series B on 2022-06

airSlate is building what's next for workflows. Read all the latest news and exciting updates here.

📋 Description

• Launch, manage, and optimize PPC campaigns across paid acquisition channels, with a strong focus on mobile performance marketing. • Build and scale campaigns in Apple Search Ads, Google Ads, Microsoft Ads, UAC, and other relevant platforms. • Monitor key performance metrics, including traffic, conversions, CAC/CPA, ROAS, and conversion volume. • Generate and test hypotheses through A/B experiments across ads, creatives, keywords, targeting, campaign structures, and app store listings. • Analyze campaign performance, traffic quality, conversion trends, and user behavior to identify areas for growth and optimization. • Perform ASO activities, including app store listing updates, metadata optimization, ranking analysis, and A/B testing in App Store and Google Play. • Collaborate with internal stakeholders, including Brand Managers, General Managers, Product, Content, and Development teams. • Communicate with external partners such as Google, Apple, and Microsoft to improve campaign performance and explore growth opportunities. • Build clear reporting and share actionable insights and recommendations with stakeholders.

🎯 Requirements

• 3+ years of hands-on experience managing and optimizing Google Ads campaigns. • 1+ year of experience with Apple Search Ads. • Practical experience with Microsoft Ads / Bing Ads. • Strong understanding of mobile acquisition, app performance marketing, and paid traffic optimization. • Experience working with mobile analytics systems such as AppsFlyer, Firebase, or similar tools. • Good understanding of measurement, attribution, conversion tracking, acquisition funnels, and performance metrics. • Experience managing monthly ad budgets of $100K+. • Strong analytical mindset and ability to make data-driven decisions. • Experience running A/B tests and interpreting results in the context of business goals. • Ability to communicate campaign insights, risks, and recommendations to stakeholders. • English level B2+ for collaboration, meetings, and reporting. • Ownership mindset, attention to detail, and ability to adapt to changing priorities.

🏖️ Benefits

• Flexible working environment - Our teams operate across the globe. • Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options. • Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. • Health and well-being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes, and access to fitness options. • Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. • Giving back - We support charitable initiatives around the world through the airSlate Care programme. • Open communication - We encourage transparent dialogue at all levels.