Digital Advertising Associate

🔥 16 minutes ago

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Aisle 518 Strategies

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1 - 10 employees

Aisle 518 Strategies is committed working strictly for progressive campaigns and organizations to leverage the power of people and technology to take on and defeat powerful corporate interests and the politicians who prioritize their needs.

📋 Description

• Learning the key aspects of digital (direct response & persuasion) advertising and manage your accounts with a high degree of support. • Absorb the strategy of direct response advertising, with a focus on short and long-term ROI tracking and the comparative advantages of key platforms and vendors. • Gain proficiency across core ad platforms like Facebook and Adwords (incl. loading creative, setting targeting, making optimizations, and reporting), with mastery of Facebook direct response advertising. • Gain proficiency in list rentals and other types of acquisition buys. • Make recommendations on pacing & optimizations for internal strategists and teams. • Assist in all elements of an account, and/or own certain aspects of a mid-size or larger account, including projections and media planning, content creation, ad testing, trafficking, optimizing, reporting, CRM management, client communication, and cost tracking. • Where appropriate/possible, shadow-manage an account (manage with a high degree of support after learning the basics). • Gain a basic, big-picture understanding of persuasion programs, if not experience supporting a program.

🎯 Requirements

• At least one cycle of experience as part of a digital team on a political campaign, at a political organization, or a political firm. • Fluency with CRMs like ActionKit, NGP, or Action Network and familiarity with ActBlue. • Familiarity with A/B testing and measuring results • Knowledge of broadcast or peer-to-peer or texting tools would be great, but not required. • High level of competency in HTML is necessary; some experience with CSS is a plus. • Excel and Photoshop skills would be great but aren’t required. • A desire to learn the ins and outs of running a comprehensive digital engagement program and willingness to try things no one else in the space is doing.

🏖️ Benefits

• 100% employer-paid health, dental, and vision plans • Supplemental mental health care coverage • Optional Health FSA and Dependent Care FSA accounts • Cell phone allowance • Student loan reimbursement allowance • Gym reimbursement allowance • 401K with up to 5% matching • Minimum of 15 flexible, paid time off days each year, not including holidays • Open leave policy for illness or childcare needs • Minimum of 12 weeks paid parental leave