ALEMI
11 - 50 employees
Founded 2020
🛍️ eCommerce
👗 Fashion
🛒 Retail
eCommerce • Fashion • Retail
ALEMI is a direct-to-consumer premium leather goods brand (formerly AMELI Zurich) that designs products in Switzerland and manufactures them by hand in Italy. The company offers a range of handbags, laptop bags, backpacks and accessories through an online Shopify storefront, emphasizing timeless design, high-quality materials, fair production conditions, and women’s empowerment through community and charitable partnerships. ALEMI provides worldwide shipping and positions itself as a purpose-driven fashion label focused on functionality and elegance.
Creative Strategist
🕒 June 10
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ALEMI
11 - 50 employees
Founded 2020
🛍️ eCommerce
👗 Fashion
🛒 Retail
eCommerce • Fashion • Retail
ALEMI is a direct-to-consumer premium leather goods brand (formerly AMELI Zurich) that designs products in Switzerland and manufactures them by hand in Italy. The company offers a range of handbags, laptop bags, backpacks and accessories through an online Shopify storefront, emphasizing timeless design, high-quality materials, fair production conditions, and women’s empowerment through community and charitable partnerships. ALEMI provides worldwide shipping and positions itself as a purpose-driven fashion label focused on functionality and elegance.
📋 Description
• You turn customer insights, product benefits, and performance data into creative concepts that drive measurable business growth while maintaining brand consistency and building brand equity • You will work closely with our Performance and Brand Team to develop creative strategies that strengthen both brand and conversion performance • Develop ad angles, hooks, and messaging frameworks • Build and manage a creative testing roadmap • Analyze creative performance and identify winning patterns • Partner with Performance Marketing to scale successful concepts • Develop content concepts for founders and leadership • Create repeatable content series and storytelling formats • Translate customer pain points into engaging content ideas • Develop creator briefing frameworks • Identify high-performing influencer and UGC formats • Support content repurposing across paid and organic channels • Translate product functionality into compelling customer benefits • Support launch campaigns with clear messaging strategies • Align creative concepts with business objectives
🎯 Requirements
• 3–6 years of experience in creative strategy, performance creative, growth marketing, or content strategy • Strong understanding of paid social creative performance • Analytical thinker with excellent storytelling skills • Experience working with Meta, TikTok, and creator-led content • Comfortable interpreting performance data and turning insights into creative concepts • Able to balance brand considerations with growth objectives • Experience in DTC, fashion, lifestyle, or premium consumer brands is a plus
🏖️ Benefits
• Real ownership from day one • Direct collaboration with the founders • Fast decision-making and short feedback loops • A unique mix of brand, content, and growth • Flexible hybrid work setup • Generous ALEMI employee discount
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