Senior Product Marketing Manager

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Alkami Technology

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2009

🏦 Banking

💳 Fintech

☁️ SaaS

💰 $300M Post-IPO Debt - Alkami Technology on 2025-03

Banking • Fintech • SaaS

Alkami Technology is a digital banking software company that provides a cloud-based Digital Sales & Service Platform for banks and credit unions. Its platform combines onboarding and account opening (via MANTL), digital banking, and data & marketing solutions to enable anticipatory, data-driven customer experiences, faster account origination, fraud protection, payment reporting, and personalized marketing. Alkami serves financial institutions (retail and business customers) and offers integrations, developer tools, and implementation support to drive deposit growth, reduce churn, and improve operational efficiency.

📋 Description

• Lead end-to-end go-to-market strategy for major product and partner launches and platform capabilities by defining launch frameworks, deliverables, and cross-functional execution plans • Develop and evolve product positioning and messaging frameworks that differentiate Alkami’s platform in competitive fintech markets by synthesizing customer insights, product and partner capabilities, and market trends • Drive strategic collaboration with Product Management to influence roadmap priorities by bringing structured customer, competitive, and market intelligence into product planning discussions • Conduct deep competitive and market analysis to identify emerging threats, opportunities, and whitespace that inform positioning and commercialization strategies • Define and operationalize messaging architecture that aligns product, platform, and partner narratives across marketing, sales, and customer lifecycle communications • Lead development of strategic sales enablement programs by creating narratives, demo frameworks, and competitive guidance that strengthen sales effectiveness • Partner with Demand Generation, Partner Marketing and Content Marketing to design campaigns that connect product value to measurable pipeline and adoption outcomes • Guide internal teams on product storytelling and differentiation by establishing messaging standards and frameworks used across marketing and revenue teams • Support and shape ecosystem and partner go-to-market initiatives by aligning positioning, messaging, and materials for integrated or reseller-led solutions • Analyze product performance, win/loss insights, and market feedback to refine messaging and inform future go-to-market strategies • Influence cross-functional alignment across Product, Marketing, Sales, and Customer Success teams to ensure consistent product narratives throughout the customer journey • Lead internal launch readiness initiatives by coordinating communication plans, training programs, and enablement resources across business functions • Drive continuous improvement of product marketing processes and frameworks to increase launch effectiveness and organizational scalability • Advise leadership and cross-functional stakeholders on product positioning decisions by presenting data-driven insights and strategic recommendations • Manage complex product marketing initiatives with multiple stakeholders by establishing priorities, milestones, and accountability across teams • Integrate AI into product marketing workflows to improve decision-making, speed to market, and consistency across teams

🎯 Requirements

• 6–10 years of experience in product marketing, product strategy, product management, or related SaaS go-to-market roles with increasing ownership of product positioning and launch strategy for complex technology platforms. • Bachelor's degree in Marketing, Business, Communications, or a related field • Advanced product positioning and messaging strategy for SaaS platforms • End-to-end go-to-market planning and cross-functional launch leadership • Deep market research, customer insight generation, and competitive intelligence • Ability to translate complex technical capabilities into strategic market narratives • Strong cross-functional leadership with Product, Sales, Marketing, and Partner teams • Data-driven decision making using product adoption, pipeline, and market signals • Sales enablement strategy including competitive positioning and value storytelling • Project leadership skills managing complex initiatives across multiple stakeholders

🏖️ Benefits

• remote-first environment • unlimited paid time off • 401(k) with employer match