Senior Director, Marketing

🔥 4 minutes ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $160k - $175k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

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Allied Benefit Systems

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1980

⚕️ Healthcare Insurance

🤝 B2B

Healthcare Insurance • B2B

Allied Benefit Systems is a national healthcare solutions company that provides health plan administration, care and cost management, provider network services, and data analytics to employers, members, and benefits consultants. The company focuses on reducing healthcare costs, optimizing plan performance, and improving member experience through administrative services, analytics & insights, and customizable provider networks.

📋 Description

• Serve as the strategic and operational leader responsible for building and executing Allied's integrated marketing engine • Own the full spectrum of marketing disciplines that drive brand equity, market visibility, and pipeline growth • Translate Allied's business strategy and value proposition into marketing programs • Build scalable, insight-driven marketing infrastructure • Define and own Allied's brand strategy and market positioning • Monitor competitive positioning and market trends to inform brand evolution • Own the national field and event marketing strategy • Oversee the events function and direct reports responsible for execution • Define and execute a comprehensive content strategy • Lead paid digital marketing with an emphasis on LinkedIn • Build and manage Allied's email marketing program • Oversee organic content distribution and discoverability across digital channels • Define the lifecycle marketing strategy and build foundational infrastructure • Define and own Allied's marketing technology stack and operations infrastructure • Develop and maintain executive-level dashboards and reporting cadences

🎯 Requirements

• At least 10 years of progressive marketing experience • At least 5 years at a Director level • Proven experience owning and executing integrated marketing programs • Experience in healthcare, TPA, health plan, or benefits administration strongly preferred • Familiarity with self-funded employer and broker distribution models highly desired • Experience in developing and executing B2B marketing strategies • Experience leading field marketing and event programs at scale • Strong content strategy and thought leadership background • Experience building and managing lifecycle marketing programs • Proven ability to build and manage marketing technology infrastructure • Experience developing and managing multi-million-dollar marketing budgets

🏖️ Benefits

• Medical • Dental • Vision • Life and Disability Insurance • Generous Paid Time Off • Tuition Reimbursement • EAP • Technology Stipend