Business Development Representative – App Publisher Partnerships

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All Seniors Care Living Centres

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Healthcare Insurance • Wellness • Non-profit

All Seniors Care Living Centres is a prominent Canadian company specializing in senior living and care. With a commitment to providing high-quality supportive services, this organization offers a range of living accommodations, including independent and assisted living options. Their residences are designed to enhance the quality of life for seniors, featuring luxurious living spaces and comprehensive wellness programs aimed at addressing both physical and emotional needs. The company prides itself on its innovative approach and dedication to individualized care, ensuring a safe and nurturing environment for all residents.

501 - 1000 employees

Founded 2005

⚕️ Healthcare Insurance

🧘 Wellness

🤝 Non-profit

📋 Description

• Identify, research, and build lists of high-quality mobile app publishers across iOS and Android ecosystems. • Map organizational structures to find the right decision-makers (typically founders, product leads, analytics leads, business development leads). • Execute personalized outbound sequences via email, LinkedIn, and other channels to drive conversations about data-monetization partnerships. • Conduct light qualification to ensure publishers meet our data requirements (app category, DAU/MAU thresholds, technical feasibility, geographic distribution, etc.). • Craft compelling outreach messaging that explains the value of monetizing user-behavior data through compliant, privacy-preserving channels. • Educate prospects on the benefits of entering data-partnership agreements (new revenue lines, passive monetization, industry contribution, etc.). • Book intro meetings between qualified publishers and the Partnerships / Data Acquisition team. • Maintain high conversion rates from outbound outreach → demos → partnership pipeline. • Ensure clean and thorough CRM documentation, including publisher profiles, technical notes, and qualification outcomes. • Partner closely with Partnerships leadership to refine ICP criteria, prospecting filters, and outreach strategy. • Work with Product & Data teams to understand minimum technical requirements and communicate them accurately to prospects. • Share market intelligence—publisher pain points, ecosystem trends, feedback—to inform product and acquisition strategy.

🎯 Requirements

• 1–3 years of experience in an outbound BDR/SDR role, ideally in B2B SaaS, MarTech, AdTech, or analytics. • Strong understanding of the mobile app ecosystem, or demonstrable ability to learn quickly. • Excellent written communication and outbound messaging skills. • Experience using LinkedIn Sales Navigator, Apollo/ZoomInfo, or similar prospecting tools. • Experience with cadence tools like Salesloft, Outreach, HubSpot Sales Pro or Lemlist CRM proficiency (HubSpot or Salesforce). • Track record of exceeding activity and meeting-setting targets. • Preferred experience engaging with mobile app publishers, developer studios, or digital media companies.

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities