Senior Brand Experience Manager – WOLFSBLUT

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AlphaPet Ventures GmbH

WebsiteLinkedInAll Job Openings

201 - 500 employees

🤝 B2B

👥 B2C

🛒 Retail

B2B • B2C • Retail

AlphaPet Ventures GmbH is a leading digital brand platform for premium pet food in Europe. The company focuses on establishing healthy pet nutrition in the mainstream through a multi-channel distribution strategy. It has a balanced approach with approximately 50% direct-to-consumer (D2C) sales and 50% through business-to-business (B2B) partnerships. With over 10 years of expertise in digital brand building, AlphaPet carries a portfolio of premium brands and employs a scalable platform for sustainable growth. The company successfully applies a Buy & Build strategy to expand its market presence.

📋 Description

• Join the WOLFSBLUT team. WOLFSBLUT is Germany's leading premium dry dog food brand — on a mission to make species-appropriate, high-quality nutrition the standard. • In this senior role you are responsible for the brand's strategic development — you take a holistic view of growth, brand and experience and translate business objectives into clear, effective brand levers. • You provide direction, set the strategic framework, and ensure WOLFSBLUT is experienced consistently across all touchpoints. • You support the Brand Director on the growth agenda and develop a clear, data-driven channel strategy across D2C, B2B/retail and other touchpoints. • You translate revenue and profitability targets into concrete strategic growth levers, identify funnel opportunities, and manage new customer acquisition and loyalty initiatives together with other departments. • You develop personas, consumer journeys and experience principles — ensuring the brand appears emotional, consistent and differentiated across all touchpoints. • You set the strategic framework for campaigns and brand experiences. • You are responsible for the overall campaign strategy. You define the strategic direction and coordinate implementation with Brand Managers — for media campaigns you take direct responsibility from concept through execution. • You plan and own media activities across all relevant channels — print, OOH, digital. You develop the media strategy, coordinate agencies and external partners, and ensure media spend aligns consistently with campaign strategy. • You are accountable for a broad set of KPIs — from brand health and brand perception to D2C performance metrics (e.g., CAC and CLV) and sell-out performance. You track metrics via Looker, actively incorporate consumer and market insights from the Insights team into strategy development, and evaluate performance together with Brand Managers and the online team. • You identify gaps early and derive concrete, prioritized actions.

🎯 Requirements

• 6–9 years of professional experience in brand management, brand strategy or a comparable senior role — on the company or agency side, ideally in consumer brands, FMCG or a digital environment. • Experience developing cross-channel brand and campaign strategies — you know how to set the framework and enable teams to execute. • Confidence working with KPIs, data tools (e.g., Looker) and insights — and the ability to derive clear decisions from them. • Basic understanding of D2C mechanics and relevant performance metrics. • Strong sense for brand management, consumer journeys and emotional storytelling — with the ability to set strategic frameworks and lead creative teams. • Enthusiasm for cross-functional collaboration and the ability to connect teams and drive initiatives independently. • Bonus: You own a pet, have an affinity for the pet-food category, or have experience in D2C or digital direct sales.

🏖️ Benefits

• Responsible, exciting and varied tasks with lots of room for shaping in a dynamic company that values flat hierarchies and an open, relaxed working atmosphere where everyone is on a first-name basis. • A friendly, open team of around 280 employees across Munich, Leipzig and Albourne (UK), with several office dogs at our locations. • Flexible working hours (based on trust-based working time), home office options including partial contribution to your home office equipment, and the possibility to work from abroad for several months. • 28 days of annual leave plus the option to take up to 20 days of unpaid leave as well as special leave! • Various internal and external development opportunities that you can choose independently according to your interests. • Your mental health matters to us! Through the "OpenUp" platform you can anonymously participate in individual or group therapy sessions or speak 1:1 with licensed therapists. • Various employee discounts — for people and pets! • Regular team, company and family & friends events. • Need a break? Relax in our social area equipped with a foosball table or challenge colleagues on our cozy sofa area to a Mario Kart battle (or another Nintendo Switch game)! • Hate reheated meals? Too impatient to order food? Our office has a high-quality, fully equipped kitchen where you can cook or bake great cakes! • Coffee, hot chocolate, tea and other cold soft drinks like water and juices, as well as fresh fruit, small snacks and a fully stocked candy drawer are available free of charge. • EGYM Wellpass membership: With our subsidized EGYM Wellpass membership you get access to thousands of sports and wellness facilities — including gyms, swimming pools, climbing centers, yoga and Pilates studios and many other offerings. This allows you to flexibly take care of your fitness and well-being across Germany in a way that best fits your daily routine. • Access to modern AI tools: We provide modern AI tools to help you work more efficiently, develop new ideas and further expand your skills in a constantly evolving digital world. • Many more great benefits that we will gladly present to you in more detail during the recruitment process!