Lifecycle Manager

November 3

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AlphaSense

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Artificial Intelligence • Finance • Enterprise

AlphaSense is a market intelligence and search platform that empowers companies to unlock critical insights across an extensive universe of public and private content, including company filings, broker research, expert calls, and market trends. Its AI-driven technology affords users the ability to conduct comprehensive due diligence with speed and accuracy, reducing uncertainty and blind spots in decision-making. Trusted by major corporations, financial institutions, and asset management firms globally, AlphaSense serves sectors such as financial services, health care, and technology by providing generative AI-powered solutions that integrate internal proprietary data with external premium content.

1001 - 5000 employees

Founded 2011

🤖 Artificial Intelligence

💸 Finance

🏢 Enterprise

💰 Debt Financing on 2022-06

📋 Description

• Manage special nurtures like Trial conversion nurtures and programs like our MBA student trial and Enterprise Journey Programs • Curate and distribute customer-facing newsletters. • Coordinate with stage owners to incorporate key messaging in lifecycle campaigns and programs to engage customers across lifecycle stages, including targeted email marketing campaigns, automation workflows, and multi-channel customer engagement programs. • Cultivate a deep understanding of customer needs, inspiring them to extract maximum value from AlphaSense products to achieve their goals. • Copywrite customer-centric post-sale communications inclusive of triggered emails, web personalization, and other multi-channel tactics. • Monitor and build reporting of key lifecycle metrics to facilitate ongoing campaigns, programs, and optimization, including trial conversion, product engagement, adoption, and retention rates. • Utilize data and analytics to effectively segment and target customers, optimizing communication strategies across different stages of the customer journey. • Regularly evaluate and report on the effectiveness of lifecycle marketing initiatives using key performance indicators and data-driven insights for continuous improvement. • Ensure all lifecycle marketing activities adhere to AlphaSense’s brand voice, legal requirements, and industry best practices.

🎯 Requirements

• Minimum of 5+ years of experience in customer marketing with a demonstrated track record of successfully planning and executing trial nurtures in the B2B SaaS industry. • Experience in conducting customer journey mapping initiatives in partnership with customer success, sales, marketing, and product teams. • Experience in marketing automation strategies, including email drip and data-driven trigger campaigns, audience segmentation, personalization, A/B testing, and optimizing email deliverability. • Experience with marketing automation platforms (e.g., Marketo, Outreach), chat and in-product systems (e.g. Chameleon and Qualified), CRM systems (e.g., Salesforce), and Customer Success systems (e.g., Catalyst). • Strong data analytics skills, enabling you to extract insights from customer data and assess program ROI to inform lifecycle marketing decisions. Familiarity with Tableau is preferred. • Ability to collaborate closely with product management teams to understand product roadmaps, features, and updates to support feature awareness programming and coordinate with lifecycle leads to integrate in always on-strategy. Excellent project management skills. • Excellent verbal and written communication skills, with strong stakeholder management and the ability to collaborate effectively across digitally distributed teams. • Passion for results, measurement, and optimization to continuously drive ROI. • Collaborative team player, willing to go the extra mile to help other team members excel. • Experienced in lifecycle journey mapping and marketing strategies, strong writing skills, stakeholder management, and an analytical mindset. • Technologist with a strong understanding of data workflows and marketing tech stacks.

🏖️ Benefits

• Equity • Generous benefits program