Head of E-Commerce Marketing

🔥 23 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🔴 Lead

🛍️ E-commerce

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Alpurial

WebsiteLinkedInAll Job Openings

1 - 10 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Alpurial is a specialist provider of high-quality liquid nutritional supplements for horses, dedicated to ensuring optimal nutrient supply for horses in various life stages. The company emphasizes natural, high-quality, and highly dosed ingredients tailored to meet the needs of leisure and sport horses. Alpurial offers a wide range of products designed to support horse health, vitality, and overall well-being, developed in collaboration with veterinarians and biologists. With a strong commitment to customer satisfaction, Alpurial provides personalized advice through their online consultant and guarantees product satisfaction with a return policy.

📋 Description

• Own overall marketing performance, with a focus on revenue, ROAS, CAC, and repeat purchase rate. • Plan, manage, and optimize campaigns across Meta, Google, Amazon, and other relevant channels. • Develop offers, funnels, and sales-driven campaigns. • Test creatives, audiences, and advertising messages, and scale successful approaches. • Optimize the entire customer journey, from ad and landing page through checkout and CRM. • Expand email and CRM marketing as revenue channels. • Lead the marketing team and manage external partners, freelancers, and service providers. • Work closely with management, Product, Procurement, and Logistics.

🎯 Requirements

• Several years of experience in performance marketing with direct responsibility for revenue. • Extensive hands-on experience with Meta Ads and Google Ads. • Experience in a D2C/e-commerce environment. • Strong understanding of sales psychology, conversion optimization, and direct response marketing. • Confident working with ROAS, CAC, LTV, and contribution margin. • Hands-on mentality combined with strategic thinking and practical execution. • Excellent written and spoken German.

🏖️ Benefits

• A strong brand with genuine potential and plenty of room to make a significant impact. • Significant responsibility, substantial autonomy, and a direct influence on our growth. • Short decision-making processes, fast decisions, and direct communication with management. • An ambitious and dedicated team. • Flexible working arrangements—remote or from our office in Neuss. • Modern tools, clear goals, and an environment where good ideas are implemented quickly.