SEO Specialist – Part-Time, Freelance

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Americanflat

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛒 Retail

🛍️ eCommerce

Retail • eCommerce • Home Goods

Americanflat is a retailer specializing in home décor, specifically offering a wide range of picture frames, wall art, and artistic shower curtains. The company provides a variety of frames by type, size, and color, as well as an assortment of shower curtains in different styles and colors. With a focus on design and quality, Americanflat aims to enhance the home interiors of its customers. Orders over $150 qualify for free shipping, and the company emphasizes excellent packaging and customer satisfaction.

📋 Description

• Execute the SEO roadmap for our Shopify store: keyword strategy, on-page optimization, and site structure for collections, product, and content pages. • Run keyword and SERP research in the home décor / picture frames space and turn it into a prioritized action plan. • Optimize product and collection pages at scale — titles, meta descriptions, headings, image alt text, internal linking, and structured data (schema). • Diagnose and resolve technical SEO issues: crawlability, indexation, site speed / Core Web Vitals, canonicalization, and redirects. • Write and manage content briefs for blog and landing pages; partner with writers/designers to ship SEO-optimized content. • Track rankings, organic traffic, and conversions; report on performance and tie your work back to revenue. • Monitor competitors and algorithm updates, and adjust accordingly.

🎯 Requirements

• 2–4 years of hands-on SEO experience, ideally with e-commerce and/or Shopify. • AI Native Knowledge. • Solid grasp of technical SEO fundamentals (crawling, indexing, schema, Core Web Vitals). • Proficiency with SEO tools — Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog. • A track record of growing organic traffic (and ideally revenue). • Excellent written and spoken English (near-native preferred — you'll optimize English-language content). • Self-directed and reliable — able to manage your own time and hit deadlines with limited weekly hours. • Able to work core US business hours (Eastern or Central overlap). • Nice to Have: Experience with large product catalogs and programmatic/at-scale SEO. • Familiarity with Shopify's SEO limitations and workarounds. • Basic HTML/CSS; comfort reading data in spreadsheets or BigQuery. • Content strategy and link-building outreach experience. • Home, décor, or lifestyle vertical experience.