Workana
51 - 200 employees
Founded 2012
👥 HR Tech
🏪 Marketplace
🎯 Recruiter
💰 Series C on 2024-02
HR Tech • Marketplace • Recruitment
Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.
SEO, AEO, GEO Strategist – Copywriter
Job not on LinkedIn
🔥 0 minutes ago
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Workana
51 - 200 employees
Founded 2012
👥 HR Tech
🏪 Marketplace
🎯 Recruiter
💰 Series C on 2024-02
HR Tech • Marketplace • Recruitment
Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.
📋 Description
• Conduct deep keyword and topic cluster research for high-intent graduate student queries and local naturopathic patient searches. • Write highly converting, SEO-optimized landing pages, program descriptions, and blog content tailored to both education and healthcare audiences. • Optimize the organization’s digital footprint so the university is cited accurately by AI search engines such as ChatGPT, Perplexity, and Google SGE. • Audit and optimize local SEO performance, including Google Business Profiles, for clinic operations. • Monitor organic traffic and content performance, identify declines or missed opportunities, and proactively recommend new content, rewrites, or on-page improvements. • Collaborate closely with the Lead Strategist to prioritize and execute the highest-impact organic growth initiatives.
🎯 Requirements
• Deep expertise in modern SEO and GEO tools such as Ahrefs, Semrush, and Google Search Console. • Exceptional long-form and short-form copywriting skills, ideally within healthcare, higher education, or similarly trust-driven industries. • Proven ability to use AI tools to support research, strategy development, and execution. • Familiarity with EOS, L10 meetings, and Agile marketing project management; willingness to learn is acceptable for candidates without prior direct exposure. • Strong analytical thinking, attention to detail, and comfort turning performance data into actionable recommendations. • Autonomous but collaborative working style, with the confidence to self-direct while partnering effectively with stakeholders. • Bonus Points • Experience working with higher education, healthcare, or multi-location service brands. • Hands-on experience with local SEO for clinics, practices, or regional business profiles. • Familiarity with internal linking strategy, topical authority development, and conversion-oriented UX copy.
🏖️ Benefits
• Flexible part-time engagement of approximately 20 hours per week. • Fully remote collaboration. • Opportunity to shape a modern organic growth strategy across both education and healthcare verticals. • High ownership and direct impact on visibility, traffic, and lead generation.
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