Senior Marketing Specialist

🔥 9 minutes ago

🌲 North Carolina, Pennsylvania, +1 more states – Remote

🌲 North Carolina – Remote 🔔 Pennsylvania – Remote ⛷️ Utah – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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AmeriLife

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1973

💸 Finance

💰 Secondary Market on 2022-06

Finance • Insurance

AmeriLife is a leading independent marketing organization and registered investment advisor in the United States. It provides comprehensive insurance and financial solutions to agents, advisors, and consumers, aiming to help people live longer, healthier lives. AmeriLife collaborates with numerous carriers, financial marketing organizations (FMOs), and industry experts to deliver health and financial solutions to millions of Americans annually. With a vast network of over 300,000 client-centered agents and advisors, AmeriLife offers advanced technology solutions and tools, like the Agent Xcelerator®, to enhance service quality and business growth. Their commitment to leadership is evident in their extensive distribution network and innovative partnership opportunities.

📋 Description

• Serves as marketing partner for assigned business units and maintains regular meeting schedule with key business unit leaders • Develops marketing plan working with business unit leaders and marketing management • Handles the development of marketing deliverables to support marketing plan such as broadcast emails, brochures, one-pagers, advertising, contests and incentives, internal communications, web site content, social media postings, trade show exhibits, and audio/visual presentations • Proofreads and edits copy prior to submission for final approval • Follows stated marketing and compliance review process to gather approvals for marketing deliverables to ensure they meet legal, regulatory and company branding requirements • May assist in the design and execution of custom surveys to assess campaign effectiveness • Perform routine administrative functions for department, such as list management, inbox management and maintenance, internal project management/project sharing, recurring external emails

🎯 Requirements

• Bachelor's degree or equivalent education, training and work-related experience • Five years of experience in a marketing role driving sales results, including experience in life brokerage or financial services industries • Proven project management experience • Ability to build relationships with teammates, internal and external clients and vendors • Hands-on understanding of design capabilities, as well as online content presentation options • Professional experience with marketing and communications best practices, such as social media, content creation and management, marketing analytics, media relations, advertising, trade shows, and meeting and events • Strong writing, editing and proofreading skills including knowledge of and adherence to AP Style Guidelines, brand guidelines and corporate voice • Strong understanding of the life insurance industry, including ability to explain basic industry terms • Proficiency in Adobe Creative Cloud (primarily InDesign, Photoshop, Illustrator and Dreamweaver) • Advanced knowledge of marketing automation tools and customer relationship management systems and strategic campaign development • Ability and willingness to host virtual events using selected company software, including Zoom and providing creative ideas on using the tools within Zoom to increase interaction and attendee engagement

🏖️ Benefits

• PTO • Medical • Dental • Vision • Retirement savings • Disability insurance • Life insurance