Marketing Activation Manager

🔥 0 minutes ago

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

💵 $122k - $167.8k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

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Mondelēz International

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2012

👥 B2C

🛒 Retail

B2C • Retail • Food

Mondelēz International is a global leader in the snacking industry, well-known for its iconic brands like Cadbury, Oreo, and Toblerone. The company is involved in producing and marketing a wide range of chocolate, biscuits, candy, and other snacks, which are available to consumers across the world. Mondelēz is committed to corporate governance, sustainability, and making a positive impact on communities through initiatives in diverse areas like environmental sustainability and diversity, equity, and inclusion. The company operates in various sectors, including manufacturing, marketing, and supply chain management, and has a significant presence in multiple countries.

📋 Description

• Lead the annual activation planning process, including budget management, resource allocation, and go-to-market prioritization. • Identify AFH channel opportunities and innovative activation approaches to drive competitive advantage. • Establish KPIs, measurement frameworks, and reporting cadences to evaluate activation effectiveness. • Present activation strategies, performance insights, and recommendations to senior leadership and cross-functional stakeholders. • Define the strategic direction for marketing activations, ensuring they ladder to broader brand and business goals. • Oversee the development and execution of activation plans for Commercial, Non-Commercial & Distributor channels. • Lead the strategic development of Away from Home CRM and digital marketing programs, including email, customer journeys, web, mobile, and loyalty platforms. • Drive audience segmentation strategy and personalization initiatives to maximize engagement and conversion. • Direct the creation of high-impact sales collateral, presentations, and enablement tools that support commercial objectives. • Develop comprehensive creative briefs that articulate strategic objectives, audience insights, and success metrics. • Define the content strategy for foodservice and owned social channels, ensuring a cohesive brand narrative. • Develop the strategic vision for trade show and industry event participation, including objectives, investment, and success criteria.

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field; MBA or advanced degree preferred. • 8 -10 years of progressive experience in marketing activation, brand marketing, or integrated marketing, preferably with Away from Home channels. • Demonstrated experience managing agency relationships and multi-channel marketing programs. • Proven track record of developing and executing strategies that deliver measurable business results. • Experience managing budgets and driving ROI accountability. • Strong proficiency in loyalty marketing, CRM platforms, and digital marketing tools. • Advanced skills in PowerPoint, Excel, and marketing technology platforms.

🏖️ Benefits

• health insurance • wellness and family support programs • life and disability insurance • retirement savings plans • paid leave programs • education related programs • paid holidays and vacation time