Head of Marketing

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February 24

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Amplemarket

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Artificial Intelligence • B2B • SaaS

Amplemarket is an AI-powered sales platform that enhances the sales process for businesses by providing data intelligence and multichannel engagement solutions. It helps sales teams maximize productivity and efficiency with AI-driven insights, lead generation, and automated engagement tools. Amplemarket's solutions cater to sales professionals, enabling them to save time on research, optimize lead conversion, and improve deliverability rates. Its platform integrates various functionalities such as LinkedIn prospecting, data enrichment, email validation, and competitive intelligence, making it a comprehensive tool for sales enablement.

51 - 200 employees

🤖 Artificial Intelligence

🤝 B2B

☁️ SaaS

💰 $12M Series A on 2022-04

📋 Description

• As Head of Marketing, you will own and drive Amplemarket’s marketing strategy, positioning the company as a leader in the industry. • You’ll be responsible for building a scalable demand generation engine, expanding brand awareness, and ensuring marketing efforts contribute directly to revenue growth. • You will oversee all marketing initiatives, from paid acquisition and pipeline generation to brand positioning and team expansion, while collaborating closely with Sales, Product, and Executive teams to achieve company-wide goals. • Drive Digital Marketing & Growth • Own and scale our digital marketing strategy, ensuring alignment with business goals. • Launch multi-channel paid campaigns (Google Ads, LinkedIn, Facebook, etc.) to drive pipeline growth. • Optimize website performance, SEO, and conversion funnels to improve lead quality. • Identify and test new acquisition channels for customer reach. • Lead Demand Generation & Performance Marketing • Develop and execute demand generation strategies, including ABM, email campaigns, and lead nurturing. • Track key metrics (CAC, LTV, ROAS, conversion rates) to optimize performance. • Utilize A/B testing and analytics to refine marketing tactics. • Manage Events & Community Engagement • Plan and execute online and offline events (webinars, conferences, meetups) to boost engagement and lead generation. • Build and manage a strong community strategy, fostering relationships with customers and industry influencers. • Develop customer advocacy programs, leveraging testimonials and case studies. • Own Product Marketing & Sales Enablement • Develop marketing collaterals (decks, case studies, landing pages) to support Sales. • Conduct competitive analysis and refine product messaging. • Align closely with Sales and Product teams on go-to-market strategies. • Scale the Marketing Team • Hire, mentor, and lead a high-performing marketing team. • Foster a culture of innovation, experimentation, and data-driven decision-making.

🎯 Requirements

• 6+ years of experience in Marketing, with at least 3 years in a leadership role, preferably in B2B SaaS. • Proven ability to develop and execute data-driven marketing strategies that drive revenue growth. • Strong expertise in paid acquisition, demand generation, and performance marketing across multiple channels (Google Ads, LinkedIn, Meta, etc.). • Experience leading multi-channel campaigns, including ABM, email marketing, and organic growth strategies. • Ability to inspire, mentor, and scale a high-performing marketing team, setting clear expectations and fostering a culture of innovation. • Strong analytical skills with a focus on key marketing KPIs to optimize campaign performance. • Exceptional written and verbal communication skills to align marketing efforts with Sales and Product teams. • Comfortable working in a fast-paced, high-growth environment, adapting quickly to changing priorities and market trends. • Experience with marketing automation tools and CRM platforms. • Fluency in English is required.

🏖️ Benefits

• Nice work environment • Competitive Salary • Health Insurance • Stock Options • Annual Company Trip in a secret location • and more!