Head of Product Marketing

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July 23

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Anagram Ltd

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Finance • Fintech • Web 3

Anagram Ltd is a modern institution focused on advancing novel technology. The company leverages human and financial capital to promote and democratize the ownership economy, making it accessible to the masses.

11 - 50 employees

💸 Finance

💳 Fintech

🌐 Web 3

📋 Description

• We’re looking for a passionate and data-driven Head of Product Marketing to help shape the narrative and go-to-market strategy for our products. • You’ll play a pivotal role in introducing our products to the world, and building a strong community, brand and userbase for them. • This role requires a deep understanding of crypto trends, user behavior, and the ability to translate complex features into clear, compelling messaging. • Brand: Review, develop, and manage brand identity and strategy for Anagram. • Comms: Manage comms for Anagram holding company, as well as for products that Anagram launches. • Go-to-Market (GTM): Plan and execute GTM strategies for new products Anagram builds. • Positioning & Messaging: Develop compelling positioning, and value propositions for different audiences (e.g., developers, retail users, institutions). • Content & Collateral: Take ownership of creating core marketing assets including product explainers, website copy, one-pagers, blog posts, X posts, and presentations. • Cross-functional Collaboration: Collaborate with the Build Team to ensure alignment on key initiatives. • Analytics & Optimization: Track performance of product marketing campaigns and optimize for reach, engagement, and conversion.

🎯 Requirements

• Diverse and generalist skill set focused on product marketing - with ability to manage broader marketing, comms, and brand. • 3+ years of product marketing experience ideally at a crypto-native company. • Deep understanding of the crypto technology, and ecosystems, with personal or professional experience using crypto-native products. Strong grasp on the unique nature of Product Marketing in the crypto industry. • Experience working across the full marketing funnel — from awareness to retention. • Familiarity with community platforms (e.g., Discord, Telegram, X/Twitter). • Strong storytelling and copywriting skills with an eye for detail. • Self-starter who thrives in fast-paced, remote environments. • Ability to work on multiple different products in parallel.

🏖️ Benefits

• Innovation at the Forefront: Work on a product that is breaking new ground in the crypto/DeFi space, with challenges and opportunities that are truly one-of-a-kind. • Comprehensive Exposure: Gain hands-on experience with every layer of the crypto/DeFi stack, from infrastructure to UX. • Dynamic Team Environment: Be part of a team that values radical thinking, open-mindedness, and relentless pursuit of excellence in a fun and collaborative environment.