Retail Demo Program Manager

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🕒 June 4

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Logo of Ancient Nutrition

Ancient Nutrition

51 - 200 employees

👥 B2C

🛍️ eCommerce

🧘 Wellness

💰 $103M Private Equity Round - Ancient Nutrition on 2018-03

B2C • eCommerce • Wellness

Ancient Nutrition is a direct-to-consumer nutritional supplement brand that offers a wide range of consumer products — including collagen peptides, multi-collagen proteins, sports nutrition, active peptides, organic supergreens, probiotics, vitamins, and herbal blends. The company emphasizes superfood ingredients, fermentation and ancient preparation techniques combined with clinically backed ingredients, a subscription e-commerce model, regenerative organic farming practices, and social/environmental commitments (including B-Corp certification and regenerative farming programs).

📋 Description

• Co-manage the national retail demo program in partnership with ThirdChannel, third-party demo agencies, and internal sales leadership. • Oversee demo representative communication, onboarding, training, scheduling, and ongoing education initiatives. • Develop quarterly demo and sampling strategies, activation priorities, and retail calendars. • Monitor program execution, compliance, and performance metrics while identifying opportunities for optimization and growth. • Analyze program effectiveness and provide insights to improve consumer engagement and retail sell-through. • Ensure all demo tables and retail activations maintain a premium, consistent brand presentation aligned with company standards. • Oversee merchandising strategy for demo setups, including signage, displays, branded materials, and shopper-facing experiences. • Manage sourcing and inventory of branded assets such as aprons, shirts, hats, table runners, signage, and sampling materials. • Lead execution of Whole Foods Market and other key retail demo campaigns in collaboration with Advantage Solutions Marketing and internal stakeholders. • Coordinate demo kits, labels, coupons, promotional materials, and shipping logistics with warehouse and operations teams. • Continue evolving the demo education program to improve field execution, storytelling, product knowledge, and sales conversion. • Serve as the primary liaison between third-party demo agencies, warehouse teams, operations, finance, and sales leadership.

🎯 Requirements

• 4+ years of experience in retail marketing, field marketing, shopper marketing, demo/sampling programs, or brand activations. • Experience managing demo programs, field teams, or retail campaigns preferred. • Strong cross-functional collaboration experience with sales, operations, warehouse/logistics, creative teams, and external vendors. • Experience within the CPG, wellness, grocery, or natural products industry preferred. • Excellent project management, organizational, communication, and budget management skills. • Highly detail-oriented with the ability to manage multiple priorities in a fast-paced environment. • Passion for retail execution excellence and creating engaging consumer experiences.

🏖️ Benefits

• health insurance benefits • basic life insurance • access to affordable vision, dental and disability insurance • Unlimited Paid Time Off • paid maternity and paternity leave • free Ancient Nutrition products

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