Sales Lead

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Logo of Anheuser-Busch

Anheuser-Busch

10,000+ employees

Founded 1852

👥 B2C

🛒 Retail

🌾 Agriculture

B2C • Retail • Agriculture

Anheuser-Busch is a leading global brewer, headquartered in St. Louis, MO. Founded in 1857, the company is known for its iconic beer brands and a commitment to community partnership, environmental stewardship, and responsible drinking. Anheuser-Busch emphasizes support for U. S. agriculture and works to make a positive impact across the communities it serves. With a heritage of dreaming big, Anheuser-Busch strives to push the brewing industry forward while fostering sustainable practices.

📋 Description

• Super passionate about the beer industry and loves to SELL and BUILD relationships • Responsible for all Elysian, Golden Road and Four Peaks performance in their wholesaler territory • Builds partnership with wholesaler management, EAM, Sales Manager, Channel Leads, Team Leads, Sales Reps, SEC to drive key priorities for Craft West Brands • Leads monthly and annual business planning meetings with wholesaler to align on revenue, volume, distribution, and investment goals • Weekly participation with wholesaler on forecasting and LOW orders to make sure wholesaler has sufficient inventory to hit goals • Plans with wholesalers to order POCM during buying windows (6 times per year) • Inspires wholesalers to close out all chain commitments (Items Not Brought In) • Participates in the execution through ride withs, events such as samplings, beer dinners, and craft beer educational presentations for wholesalers, customers, and consumers • Coaches wholesaler sale teams through market blitzes, team selling, brand education, trade solutions, training, ride-withs, samplings and whatever it takes to get the job done • Uses Power BI, Circana and BIR to identify sales opportunities on route or in key zips • Adheres to federal and state alcoholic beverage laws.

🎯 Requirements

• Preferred bachelor’s degree in business administration, management, or similar field • 3+ years of sales or marketing experience in beverage/alcohol industry preferred • Certified Beer Server or Certified Cicerone preferred • Familiar with VIP iDig, IRI, BIR, Power BI, Microsoft PowerPoint, and Excel • Profound knowledge of craft beer and brewing process • Strong communication and presentation skills • Ability to adjust a message to the audience • Highly creative and able to generate fresh, impactful ideas and see them through to implementation • Proven ability to think and move between strategic and analytical thinking as well as actual execution • Ability to coordinate brand information, supply POS material, and keep lines of communication open with state’s wholesaler network to better sell through products.

🏖️ Benefits

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts • Life Insurance and Disability Income Protection • Generous Parental Leave and FMLA policies • 401(k) Retirement Savings options with a company matching contribution • Chance to work in a fast-paced environment among a company of owners

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