Lead User Acquisition – Mobile Games

🔥 0 minutes ago

🇻🇳 Vietnam – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 17%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Ant-Tech

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

💼 Consulting

📣 Marketing

🔌 API

Consulting • Marketing • API

Ant-Tech is a French technology company specializing in innovative digital solutions, offering services in design, web development, and mobile app creation. The company focuses on user experience and embraces the latest technology trends to deliver high-quality products customized to client needs. Ant-Tech takes pride in their expertise in project management and support, ensuring that all masterpieces run smoothly and efficiently.

📋 Description

• Lead the overall UA strategy for mobile game titles across Tier 1 and emerging markets • Plan, launch, and optimize campaigns on Meta, Google UAC, TikTok, AppLovin, Unity Ads, and other performance channels • Manage large advertising budgets and maximize ROAS, LTV, and user quality • Build a structured creative testing framework with designers and video editors to improve CTR and IPM • Analyze player cohorts and optimize campaigns using CPI, ROAS, Retention, ARPU, LTV, Payback Period, and IPM • Collaborate with Product and Game Design teams to improve monetization and player retention • Identify growth opportunities through channel expansion, market testing, and audience segmentation • Mentor UA specialists and establish best practices for campaign management and reporting

🎯 Requirements

• 4+ years of experience in User Acquisition or Performance Marketing for mobile games • Proven track record of scaling casual, puzzle, hybrid-casual, or mid-core games profitably • Hands-on expertise with Meta Ads, Google Ads, TikTok Ads, AppLovin, and Unity Ads • Strong understanding of mobile gaming KPIs: CPI, ROAS, LTV, Retention, ARPU, CTR, and IPM • Experience managing monthly UA budgets from $100K+ • Data-driven mindset with strong analytical and experimentation skills • Excellent communication skills and ability to work independently in a remote environment • Experience with AppsFlyer, Adjust, Firebase, or Tableau • SQL knowledge for campaign and cohort analysis • Experience launching games globally (US, EU, SEA) • Leadership experience managing a UA team

🏖️ Benefits

• Competitive salary + performance bonus • 100% Remote within Vietnam • High ownership over UA strategy and budget • Work on globally launched mobile games with an experienced product team