Digital Marketing Manager – Social, Display, Video

5 hours ago

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American Public Education, Inc. (APEI)

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Education • B2C

American Public Education, Inc. (APEI) is a mission-driven, for-profit higher education services provider that delivers affordable, innovative degree and certificate programs to working adults, military service members and veterans, nurses, and other professionals. Through its wholly owned subsidiaries — American Public University System (American Public University and American Military University), Rasmussen University, and Hondros College of Nursing — APEI offers online, on-campus and workplace education focused on career-oriented programs and public service communities. The company is headquartered in Charles Town, West Virginia and emphasizes accessibility and support for adult learners and the military community.

1001 - 5000 employees

Founded 1991

📚 Education

👥 B2C

📋 Description

• Responsible for strategic input and oversight of paid media campaigns driving to growth objectives. • Manages and optimize paid media strategies, including the development and execution of social, display and video campaigns utilizing new and emerging best practices. • Actively monitors monthly & yearly budget and KPI pacing across multiple lines of businesses and campaigns. • Measures campaign metrics and KPIs (CPL, CPC, CTR, Conv Rate, etc.) for optimizations to increase ROI. • Structure, optimize and monitor all KPIs from our owned Meta, Google Ads, Snapchat, Tiktok, Linkedin & 3rd party DSPs. • Collaborates with internal creative team to produce effective creative to drive improvements in engagement and performance. • Collaborates with internal CRM team to align with ongoing landing page creations and optimizations. • Collaborates with project management team to ensure effective & timely launch strategies. • Owns day-to-day vendor relationships, managing deliverables and implementations based on vendor recommendations. • Remains up-to-date on emerging marketing trends and technologies and help identify new and innovative ways to promote the university and other APEI clients. • Strategically perform A/B tests; identify hypothesis, measure, report, and advice on future implementation of those learnings.

🎯 Requirements

• 4+ years’ experience managing paid social and display campaigns • Ability to build, manage, and optimize campaigns in Google Ads, Meta, LinkedIn Ads, Snapchat & TikTok • Experience crafting and managing paid social, display & video media campaigns • Ability to create effective ad copy materials, which adhere to strict University standards and guidelines • Ability to analyze and interpret data to optimize marketing ROI and performance • Experience in Google Analytics and similar platforms • Experience with CAPI integration & maintenance • Highly skilled in Microsoft (Excel, Word, Powerpoint) • Excellent written and verbal communication skills • Strong organizational skills • Ability to work independently and as part of a team

🏖️ Benefits

• This position is fully remote and will require high speed internet connection and a dedicated workspace