VP - Marketing - Demand Generation

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June 25

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Apollo.io

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B2B • SaaS • Artificial Intelligence

Apollo. io is an all-in-one sales platform designed to streamline and enhance sales operations from lead generation to deal management. The platform offers tools for contact and account search, scores and signals analysis, inbound optimization, sales engagement, and more, leveraging AI and a living data network for comprehensive sales intelligence. Apollo. io is ideal for sales professionals, marketers, and revenue operations teams aiming to enhance productivity and efficiency by automating workflow tasks and integrating CRM systems. With a focus on improving sales performance through analytics and conversation intelligence, Apollo. io helps businesses find the right leads at the right time, nurture those leads effectively, and close deals efficiently.

51 - 200 employees

Founded 2015

🤝 B2B

☁️ SaaS

🤖 Artificial Intelligence

📋 Description

• Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. • We are looking for a proven, commercially-driven VP of Demand Generation to lead our pipeline growth strategy with a strong focus on sales-led GTM. • This role is responsible for building and scaling programs that drive qualified pipeline, partnering closely with Sales, RevOps, Product Marketing and Growth to accelerate revenue growth. • You’ll oversee the full demand engine - from strategy to execution - ensuring our marketing efforts translate directly into measurable, high-quality pipeline for the sales team. • Own global demand generation strategy focused on driving qualified opportunities for our sales teams. • Implement and drive an AI first marketing led outbound strategy. • Build and manage a high-performing BDR and SDR organization. • Oversee execution of campaigns that target our core ICPs and buying personas. • Build and scale multi-channel programs across paid, inbound, outbound, ABM, and events to drive high-intent leads. • Manage performance metrics, including MQLs, SQLs, meetings booked, pipeline generated, and cost per opportunity. • Build a global field marketing team, starting with the US and EMEA. • Collaborate with Growth, MarOps and Product Marketing to optimize campaign performance, lead scoring, and funnel conversion.

🎯 Requirements

• 10+ years in B2B marketing with deep expertise in demand generation • Proven track record of building sales-led demand programs that directly drive pipeline and revenue • Strong understanding of lead management, marketing automation, CRM (HubSpot, Salesforce, Apollo, etc.) • Experience designing ABM programs targeting mid-market and enterprise accounts • Data-driven mindset with the ability to analyze campaign performance and optimize accordingly • Collaborative leadership style with experience working cross-functionally with Sales, RevOps, and Product teams • Ability to operate in a high-growth, fast-paced environment • Experience managing a BDR/SDR organization • Strong commercial acumen — understands how marketing fuels revenue