Senior Marketing Manager

🔥 38 minutes ago

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apoplex medical technologies

WebsiteLinkedInAll Job Openings

11 - 50 employees

☁️ SaaS

🤝 B2B

🤖 Artificial Intelligence

SaaS • B2B • Artificial Intelligence

apoplex medical technologies is a German medical technology company that develops automated ECG analysis software (SRA®) to detect paroxysmal atrial fibrillation and support stroke unit triage. Their cloud-based, ISO-certified service ingests ECG recordings from patient monitors or holter/LR-ECG devices, runs automated analysis and returns PDF reports and visualizations (SRA Viewer) within 24 hours to reduce clinician workload, shorten hospital stays, and improve AF detection. The solution is clinically validated, used by hospitals and stroke units worldwide, and integrates secure data transmission and regulatory compliance.

📋 Description

• Positioning & strategy: you develop positioning and STP (segmentation, targeting, positioning) based on real market analysis and derive the marketing strategy from it • Brand architecture: you design and manage the brand across multiple products and markets (DACH, with future scope to UK/ES/USA) • Campaigns & launches: you design campaigns and product launches end-to-end: objective → message → channel → measurement • Market & competitive intelligence: you turn market observation into decision-ready battlecards for sales • Content & sales enablement: you are responsible for messages and materials (evidence, case studies, one-pagers, decks) that are clinically and economically convincing • Channel & KPI strategy: you set the channel mix (LinkedIn, newsletter, website/SEO) and manage marketing with clear metrics • Orchestration & budget: you manage AI, design partners, agency and event service providers and are responsible for your marketing budget (execution can be outsourced; you design and decide)

🎯 Requirements

• Several years of experience in strategic marketing: you have not only learned marketing concepts and strategies but have developed and implemented them yourself • Confident in core methods: positioning & STP, campaign and launch architecture, channel mix and KPI management • AI-native: you use LLMs daily as a lever for research, drafts and analysis • Degree in marketing/business administration or a comparable practical background

🏖️ Benefits

• Flexible working hours • Remote-first: work where you are most productive • Small, owner-managed team (around 30 employees), short decision paths, real impact • Training and development opportunities • Mental health support • Work hard, play hard: regular team events • And much more!