Senior Press Officer

🕒 September 16

🇧🇷 Brazil – Remote

⏰ Full Time

🟠 Senior

👻 Ghost score 18%

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Approach Comunicação

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1997

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Approach Comunicação is a 360-degree communications group based in Brazil that combines strategy, creativity and technology to deliver integrated PR, advertising, digital marketing, influencer management, internal communication, sustainability/ESG reporting and data-driven solutions. The agency builds campaigns and content that connect brands, people and purpose, provides crisis management and media relations, and supports clients across major markets with measurable results and thought leadership.

📋 Description

• Develop and execute media relations strategies aligned with clients’ communication and reputation objectives; • Identify story opportunities and develop relevant story ideas, angles, and content; • Build and maintain close relationships with journalists, editors, columnists, and local, regional, and national media outlets, as well as outlets covering the client’s industry; • Prepare press releases, story pitches, statements, Q&As, briefings, key messages, and other communication materials; • Prepare spokespersons for interviews and support media training processes; • Attend interviews, events, and media engagements; • Monitor trends and developments in clients’ industries, identifying communication risks and opportunities; • Assess risks and support communication strategies for crisis situations and sensitive issues; • Track media results, analyze performance indicators, and prepare reports and recommendations; • Liaise with different client teams, ensuring alignment, agility, and quality in deliverables.

🎯 Requirements

• Bachelor’s degree in Journalism; • Reside in Belo Horizonte or in a municipality within the Belo Horizonte Metropolitan Region (RMBH); • Experience in press relations and corporate communications; • Experience handling complex topics, sensitive issues, and different market sectors; • Experience in sectors such as mining, steel, energy, industry, and infrastructure; • Experience with integrated communications, including digital channels and social media; • Advanced or fluent English; • Advanced English proficiency for participating in meetings and receiving materials.

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