Senior Manager, Product-Led Growth

🕒 May 14

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ApprovalMax

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

☁️ SaaS

💸 Finance

🤝 B2B

💰 $12.9M Private Equity Round - ApprovalMax on 2024-11

SaaS • Finance • B2B

ApprovalMax is a cloud-based SaaS platform that automates accounts payable and receivable approval workflows for finance teams, accountants, and bookkeepers. It integrates with major accounting systems (Xero, QuickBooks Online, NetSuite, Oracle) and offers features such as approval routing, automated data capture, audit trails, fraud controls, multi-entity support, and an integrated payments option (ApprovalMax Pay). The product is focused on improving financial controls, compliance, and operational efficiency for businesses and accounting practices.

📋 Description

• Own the Free Trial → Legitimate Trial Conversion Bottleneck • Scale Interactive Product Tours • Activate the Intercom Messaging Engine • Measurement, Attribution, and Data Culture • Drive the Cross-Functional Rhythm • Use AI to Accelerate Everything

🎯 Requirements

• Proven PLG track record — you’ve owned a self-serve funnel in B2B SaaS and moved conversion metrics materially. • Deep data fluency — comfortable pulling event streams, segmenting cohorts, building charts, telling the story, and acting on it • Experiment velocity — shipped multiple A/B experiments per month, not per quarter • Hypothesis-driven mindset — every initiative framed as ‘We believe [X] because [Y], and we’ll know by measuring [Z]’ • Cross-functional influencer — worked across Marketing, Product, and Sales without needing positional authority • People management — you will hire and manage the PLG Lead. This is a people manager role. • AI-fluent — you actively use AI tools to increase your speed and output • Strong communicator — credible, concise, and comfortable presenting data-driven narratives to senior leadership.

🏖️ Benefits

• 26 days paid time off • 1 additional day off for your Birthday