Growth Marketing Manager

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Apryse

201 - 500 employees

🤝 B2B

🛍️ eCommerce

☁️ SaaS

B2B • eCommerce • SaaS

Apryse is a leading provider of document processing technology that offers SDKs and end-user applications for generating, converting, viewing, editing, and signing documents. It serves a diverse range of industries, including public sector, healthcare, legal, and financial services, enabling businesses to streamline their document workflows within secure, scalable solutions. With robust tools for integration into existing platforms and user-friendly applications, Apryse caters to innovative startups as well as Fortune 500 companies, emphasizing speed, reliability, and comprehensive support for developers.

📋 Description

• Build and run integrated growth campaigns that drive demand and qualified pipeline, with an emphasis on generating business and multi-seat buyers for Xodo Sign and the end-user portfolio. • Drive marketing-sourced and marketing-influenced pipeline generation across the Xodo portfolio, with success measured in pipeline, bookings, conversion rates, and revenue contribution. • Partner directly with the sales team on account targeting and sales-assist programs; you’ll work with our AE as a teammate. • Build email and lifecycle programs: trial activation, free-to-paid conversion, expansion, promotions, win-back, and retention nurtures. • Run HubSpot day to day: workflows, email programs, segmentation, lead management, landing pages, and campaign reporting. • Partner with Sales and Operations teams to improve data quality, funnel visibility, lead routing, and reporting accuracy. • Support programs that drive customer advocacy, review generation, UGC, and social proof across G2, Capterra, and other review and community platforms. • Activate market-facing content including webinars, video, customer education, social content, and thought leadership initiatives that support pipeline generation and customer growth.

🎯 Requirements

• 4+ years of experience in Growth Marketing, Lifecycle Marketing, Demand Generation, or Revenue Marketing within a B2B SaaS business. • Proven ability to build and execute full-funnel, multi-channel campaigns that generate qualified demand and contribute to pipeline growth. • Strong working HubSpot experience, including automation, workflows, lifecycle marketing, segmentation, and reporting. • Experience using AI tools, agents, automation platforms, and modern martech to scale marketing execution, experimentation, and customer engagement. • Experience building campaign dashboards and executive-ready performance summaries. • Strong creative judgment with the ability to collaborate in Canva, Figma, or similar tools to guide campaign assets, landing page layouts, and visual storytelling. • Bonus points if you’re also a content creator: video, short-form, or on-camera comfort.

🏖️ Benefits

• Competitive salary commensurate with experience and qualifications. • A comprehensive extended benefits package including health, dental and vision for you and your family, with company paid offerings. • 401K savings program with company match. • Generous paid time off (PTO) is offered to support the ability to rest and recharge. • A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential. • Highly autonomous and entrepreneurial environment. • Annual recurring WFH allowance for you to purchase items you need for your home office. • Ongoing support for learning development so you can master your craft. • Work with the hardware you're most comfortable with (Windows or Mac). • Diverse and inclusive workplace where we all learn from each other.

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