Head of Retention Marketing

🔥 46 minutes ago

🇪🇸 Spain – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 30 days.
• No salary listed.

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ARB Interactive

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2022

🎮 Gaming

🛍️ eCommerce

👥 B2C

Gaming • eCommerce • B2C

ARB Interactive is a dynamic company that powers innovations in consumer technology. Their flagship product, Modo Casino, is a free-to-play gaming platform that offers a wide array of casino games for players seeking excitement anytime, anywhere. The company also boasts a partnership with Publishers Clearing House, providing a platform for casual gaming and sweepstakes prizes, thereby engaging a large user base. ARB Interactive is focused on building a vibrant ecosystem of consumer technology innovations to enhance user experience.

📋 Description

• Learn players, the CRM setup, and existing successful practices • Map the player journey from registration to VIP • Build the first CRM calendar and promotional roadmap • Run lifecycle programs across email, push, SMS, and messaging apps • Manage messaging frequency to avoid spamming players • Build and run tournaments, quests, and challenges • Build and own the new-player signup offer and refer-a-friend program • Re-engage players who are slipping away and support VIP players • Test programs and offers for a smooth user experience • Report on retention, engagement, and lifetime value • Help shape and staff the retention function as the company grows • Grow into leading a team and full department • Work directly with the CEO and partner with the Heads of User Acquisition and Casino

🎯 Requirements

• 5+ years in player retention, CRM, or lifecycle marketing • Experience in sweepstakes or social casino • Experience running multi-channel campaigns in a CRM or marketing automation platform • Experience designing tournaments, quests, challenges, or other live promotions • Experience with segmentation, cohorts, and A/B tests • Leadership experience through mentoring, project management, vendor management, or managing a small team • Ability to work independently and communicate directly with senior leadership • Ability to work as an independent contractor from anywhere in the EU • Current or future work authorization in the role's location • VIP or high-value player program experience, referral program experience, and familiarity with responsible gaming practices are not required but are listed as level-ups

🏖️ Benefits

• Remote and flexible work from anywhere in the EU • Opportunity to build a retention function from the ground up • Real ownership of the player experience • Role growth into leading a team and department • Collaborative, fast-moving culture • AI-assisted recruitment process with human hiring decisions

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