Demand Generation Specialist

🔥 28 minutes ago

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Arbiter

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1984

📚 Education

⚽ Sports

☁️ SaaS

💰 Debt financing on 2020-03

Education • Sports • SaaS

Arbiter is a connected software platform for K–12 sports and activities that centralizes registration, rostering, event and game scheduling, facilities management, official assignment, eligibility tracking, payments (Arbiter Pay), and communications in one system. The company supports schools, assigners, associations, and governing bodies with tools to reduce manual work, enforce compliance and eligibility rules, process secure online payments and 1099s, run background checks, and provide reporting and visibility across districts and statewide organizations. Arbiter emphasizes time savings for administrators and athletic staff and has served the K–12 and officiating ecosystem for over 40 years.

📋 Description

• Build and manage nurture strategy in HubSpot including workflow builds, segmentation, lifecycle-appropriate messaging, and ongoing optimization • Run email marketing programs from brief through deployment and performance analysis • Keep lead scoring and segmentation logic clean and current as the business evolves • Track and own MQL volume, lead quality, and funnel conversion and take action when the numbers move • Build documented, repeatable demand systems that connect inbound and outbound efforts and scale with the business • Surface performance insights proactively and report before someone asks • Monitor funnel conversion and win rates, partnering cross-functionally with sales, enablement, and marketing to diagnose deviation and suggest corrective actions quickly • Partner with content and sales on webinar strategy, promotion, and follow-up sequences • Work alongside the BDR team and sales leadership on outbound programs, contributing campaign structure, messaging inputs, and follow-up logic while sales owns the motion • Coordinate with content, agency partners, and sales to keep messaging aligned and timing consistent across channels • Support BDR, Sales and Enablement with the messaging and supporting content they need to build consistent pipeline

🎯 Requirements

• 4–6 years in demand generation, growth marketing, or a hybrid marketing/operations role at a B2B or SaaS company — you have owned programs, not just supported them • Deep HubSpot proficiency and working knowledge of Salesforce; you know how the systems connect and why it matters • A bias toward action. You figure out what needs to happen and do it, then report back • Strong analytical instincts: you read performance data, form a point of view, and adjust accordingly • The ability to work independently but effectively • Experience coordinating across sales, content, and external agency partners while keeping stakeholders informed

🏖️ Benefits

• Cellphone or personal device to receive MFA (multi-factor authentication) texts or calls • Have an internet connection that’s adequate for their job, a minimum of 10Mbps down