Senior Paid Media Buyer

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🔥 18 minutes ago

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uprootclean

WebsiteLinkedInAll Job Openings

- employees

🛍️ eCommerce

👥 B2C

eCommerce • B2C

uprootclean is an online retail brand that sells cleaning and grooming essentials for pet households. The site’s merchandising emphasizes pet hair and lint removers, a 7-in-1 grooming/vacuum brush, laundry products formulated for homes with pets, pet wipes, and general pet-care accessories — marketed directly to pet owners via an e-commerce storefront with promotions, free-shipping thresholds, a blog, influencer program, and store-locator features.

📋 Description

• Run weekly account optimizations across every platform you own. Increase budgets on ad sets and campaigns hitting their primary KPI over rolling 3/7/14-day windows, pull back spend from underperformers, and restart ads where delayed attribution masked early performance. • Maintain a weekly creative testing cadence per platform: brief tests, launch with clean hypotheses, read them against pre-set spend or conversion thresholds, then kill or scale on schedule. • Run pacing checks daily, weekly, and MTD against budget and KPI goals. Adjust spend distribution before the gap becomes a problem, not after. • On Google specifically: negative keyword mining on Search and Shopping, smart bidding strategy reviews, Merchant Center diagnostics, quality score and ad strength reviews, and placement exclusions on Display and YouTube. • Lead routine reporting (weekly and monthly) for the accounts you own. Performance, leading indicators, blended view across platforms, and the insights and next moves, not just the numbers. • Build, launch, and optimize campaigns across Meta, Google (Search, Performance Max, Demand Gen, YouTube), AppLovin, NewsBreak, Pinterest, native, and any new platform we test into. • Continuously audit accounts. Spot bottlenecks at the ad level vs. the site level, kill waste, double down on what's working. • Read multi-platform data and explain what's actually happening, not just what each platform reports about itself. • Make the call on how to allocate budget across platforms based on incrementality, scale capacity, and unit economics. • Brief creative needs to the creative team based on data signal, then test outputs against pre-defined success criteria.

🎯 Requirements

• 3+ years buying paid media at meaningful scale ($750K–$1M+ monthly preferred), with hands-on Meta and Google experience as the foundation • Meta-first paid acquisition expertise: Deep Meta Ads expertise with strong Google Ads experience. • Experience scaling DTC/ecommerce brands through paid acquisition • Experience operating in direct-response environments where spend efficiency and creative performance drive growth • Strong analytical chops: at home in Sheets/Excel, can pull the right view in Looker Studio or equivalent, and read a P&L well enough to translate ad metrics into business impact • Comfort with attribution chaos: you can reconcile what Meta says, what Shopify says, and what GA4 says, and explain it to a CFO without hand-waving • Sharp on tracking and measurement: pixels, CAPI, server-side events, conversion APIs, UTMs • A clear point of view on testing: how to design clean tests, when to call a winner, when to kill a loser • Deep curiosity around performance: constantly asks why something worked or failed, identifies patterns, and turns insights into action. • Strong written communication: Slack updates, weekly performance reports, ad-hoc explanations to non-paid-media stakeholders • Asks the right questions before acting. We'll trust you with real money in real accounts; you need to know what you don't know, and ask for it • Comfortable juggling multiple accounts in parallel with shifting priorities, without dropping balls.

🏖️ Benefits

• Competitive base salary + performance-based bonus structure • Fully remote - work from anywhere in the US, Canada, or Europe • Paid time off • Flex days. Enjoy an extra quarterly day off to unwind and recharge energies whenever you desire • Fully covered medical insurance, including health, dental, and vision. (US-based employees) • Ownership & autonomy - trusted to build and execute strategy • Professional development - opportunities to learn and grow with the business