Marketing Manager, Demand Generation

🔥 4 hours ago

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Quorum

201 - 500 employees

☁️ SaaS

🏛️ Government

🤖 Artificial Intelligence

💰 Series unknown on 2020-09

SaaS • Government • Artificial Intelligence

Quorum is a software platform for public affairs and government affairs teams. It provides legislative and regulatory tracking across federal, state, and EU bodies; grassroots advocacy and constituent engagement tools; stakeholder and contact management (including verified government contact data via KnowWho); PAC management and compliance tools; social media and news monitoring; and AI-powered policy intelligence and drafting via its Quincy assistant. Quorum packages these capabilities as a web-based (SaaS) product with add-ons like advertising, data APIs, mobile apps, and professional services to help organizations and public sector teams monitor policy, engage advocates, and report outcomes.

📋 Description

• Design and execute insight-driven ABM programs across 1:1, 1:few, and 1:many models for top-tier accounts. • Partner closely with sales leadership to align Go-To-Market (GTM) strategies and prioritize target accounts. • Plan and run full-funnel integrated campaigns—targeted email, exclusive events, digital advertising, content syndication, and webinars tailored to strategic personas. • Monitor, optimize, and report on full-funnel metrics and pipeline impact. • Architect and leverage AI-powered automation workflows to scale hyper-personalization, prioritization, and multi-threaded outreach efficiently and securely. • Pilot and optimize advanced upmarket tactics including predictive modeling and buyer intent data workflows. • Collaborate with product marketing and SMEs to develop compelling, tailored content—emails, microsites, and thought leadership pieces. • Maintain, manage, and refine custom ABM motions specifically tailored to government prospects. • Manage agency and external vendor relationships supporting ABM, content generation, and paid media programs.

🎯 Requirements

• 4+ years of experience in B2B demand generation, with at least 1 year dedicated to successfully launching and running ABM programs. • Proven track record working with CRM and marketing automation platforms like Salesforce and Marketo (or HubSpot), alongside specialized ABM platforms such as 6Sense, Terminus, or Demandbase. • Exceptional written and verbal communication skills, with a natural ability to translate complex product capabilities into high-value messaging that commands the attention of executive and C-suite audiences. • Master at cross-functional influence, seamlessly bridging the gap between sales, operations, and product marketing teams to execute unified campaigns. • Passion for operational efficiency and comfortable managing automated workflows to scale messaging and data orchestration. • Preferred: Strong understanding of enterprise SaaS buying cycles, multi-stakeholder selling environments, and vertical campaign strategies—ideally within government, finance, or healthcare sectors.

🏖️ Benefits

• Flexible Paid Time Off • Paid Company holidays plus additional company-wide days off for team members to rest and recharge • Four Day Weekends for President’s Day, Memorial Day, and Labor Day • Free Subscription to LinkedIn Learning to support professional development • Invest in Yourself Days - one designated day per quarter dedicated to your professional development! • Work from Home Reimbursement for home office support • 401k match • Health & Financial Wellbeing support • Comprehensive medical, dental, and vision insurance plan options • Virtual and in-person team events • Community groups open to all team members • Paid 12 weeks off for parental leave

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