Paid Media Manager

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Pearl

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

☁️ SaaS

🤝 B2B

💰 $58M Series B - Pearl on 2024-07

SaaS • B2B

Pearl is a front-end web UI/design toolkit or website template provider. The supplied CSS and class names indicate Pearl maintains a comprehensive design system or set of UI components (navigation, FAQ dropdowns, modals, carousels, responsive containers, accessibility focus states, and testimonial blocks) intended to make marketing and product sites look and behave consistently across browsers and viewports. The materials suggest Pearl offers reusable styles and UX patterns for building or theming websites, though the provided snippet alone does not specify whether Pearl is a template marketplace, design system product, agency, or SaaS platform.

📋 Description

• Own full-funnel paid strategy and hands-on execution across Meta, Google (Search, PMax, Demand Gen), LinkedIn, and dental industry/endemic channels. • Bring paid media in-house from agency/contractor management — rebuild and directly own campaign structure, targeting, bidding, and budget pacing. • Manage channel mix and budget allocation to hit CAC and ARR targets across both SMB and DSO/enterprise audiences. • Build and maintain audiences, exclusions, and account structures that keep spend efficient as we scale. • Own CAC, ROAS, CPA, and demo-set targets by channel and campaign. • Run weekly optimization cycles spanning bids, budgets, audiences, placements, and landing-page routing. • Partner with Growth and Web to strengthen conversion paths and landing pages. • Identify and shut down waste — misrouted traffic, underperforming placements, inefficient campaigns — quickly and decisively. • Partner with Studio and Brand/Comms to develop and iterate high-performing ad creative. • Run structured, continuous test cycles across creative, audiences, offers, and messaging. • Convert test results into a documented, compounding playbook of what works by channel and segment. • Own the end-to-end integrity of paid conversion tracking — platform pixels, server-side/CAPI, UTM discipline, and offline conversion imports. • Partner with RevOps to ensure paid attribution stays accurate and consistent with the CRM source of truth. • Maintain paid performance dashboards and run a weekly reporting rhythm that explains what moved, why, and what's next.

🎯 Requirements

• 4–6 years of hands-on paid media experience in B2B SaaS (SMB-heavy and/or account-based motions a plus). • Expert in Google Ads and Meta Ads Manager; proficient with LinkedIn Campaign Manager. • Strong command of efficiency metrics (CAC, ROAS, CPA) and how to move them. • Deep fluency in conversion tracking: pixels, CAPI/server-side, UTMs, and offline/CRM conversion imports. • Highly analytical and dashboard-fluent; HubSpot and GA4 literacy a strong plus. • Experienced across both SMB (volume, efficiency, product-led) and enterprise/ABM (LinkedIn, account-based targeting) paid motions. • Biased toward testing, iteration, and fast optimization. • Bonus: experience advertising in healthcare or other regulated/compliance-sensitive categories, or in a dental/medical vertical.

🏖️ Benefits

• Competitive compensation and benefits • Professional development and training opportunities • Flexible, uncapped PTO • Remote-first work environment, with preference for candidates based near Pearl's office hubs in Los Angeles, San Francisco, Salt Lake City, or New York City.