Mobile App Head of Growth, Monetization

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🔥 5 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 15%

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Logo of Arise AB

Arise AB

11 - 50 employees

Founded 2007

🏗️ Construction

🏥 Healthcare

🏭 Manufacturing

Construction • Healthcare • Manufacturing

Arise AB is a leading mobile application dedicated to simplifying weight loss through calorie counting. With over 6 million users, the app provides personalized insights into eating habits and motivates users to achieve their health goals through gamified features and community support. Arise combines ease of use with powerful tracking tools to empower individuals to make better food choices and achieve lasting weight loss results.

📋 Description

• Take full responsibility for growth and monetization initiatives from strategy through execution using AI agents and automated workflows • Develop scalable AI-driven acquisition, activation, retention, and upsell campaigns • Set measurable campaign goals and monitor ROI, KPIs, and performance in real time using AI • Optimize campaigns, pricing strategies, and user journeys through AI-driven analytics and automated experimentation • Ensure consistent execution across marketing channels, with AI handling messaging, creative, and delivery at scale • Analyze user behavior, market trends, and competitor strategies with AI to identify opportunities • Lead process improvements to make growth operations efficient, repeatable, and automated • Collaborate with product, marketing, and design teams to implement high-impact features • Determine where AI can operate autonomously and where human oversight is needed • Document strategies, systems, and outcomes for transparency and alignment

🎯 Requirements

• Proven experience in growth, monetization, or as a CMO/marketing lead, using AI to deliver results • At least 4 years in a comparable business environment • App experience and performance marketing are a plus • Hands-on experience with LLMs, marketing automation, agentic workflows, and prompt design • Strong analytical skills in pricing, conversion optimization, and ROI-focused campaign management • Experience planning, executing, and optimizing multi-channel marketing campaigns • Ability to thrive on measurable results and clear KPIs • Ability to work autonomously and take ownership of outcomes • Ability to build AI systems that implement growth strategies • Ability to prioritize high-impact actions • Ability to create processes and order out of complexity • Effective communication in English • German or Russian is a plus

🏖️ Benefits

• Full ownership of growth initiatives with direct, measurable impact • Access to Premium AI subscriptions • Challenging, high-responsibility role with creative freedom • Flat hierarchies and close collaboration with the CEO • Permanent remote work with flexible scheduling • Exciting tasks, steep learning curves, and the ability to shape the future of Arise • Competitive compensation • Paid annual leave

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